Articles on advertorial

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Interflora Google Penalty, Advertorials & SEO Content Marketing

yellow-penalty-flag

It's easy to confuse the motives for engaging in content marketing (which are often commercial) with the act of inappropriately pushing a commercial message within content. This difference is paramount, and is at the heart of the advertorial debate. It's easy to confuse the motives for engaging in content marketing (which are often commercial) with the act of inappropriately pushing a commercial message within content. This difference is paramount, and is at the heart of the advertorial debate. 0 Comments

What can Google Images See?

Google Image Search Results

To avoid using easily indexed words like ‘advertorial’ on a page, publishers have been using a 'sponsored content' icon to ensure legal compliance without being ‘Google Compliant’. We conduct a test to see whether Google can detect this tactic. To avoid using easily indexed words like ‘advertorial’ on a page, publishers have been using a 'sponsored content' icon to ensure legal compliance without being ‘Google Compliant’. We conduct a test to see whether Google can detect this tactic. 0 Comments