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Where to Find the New Google AdWords Competitive Advantage

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When Google AdWords ceases to be a Wonka-esque mystery machine and instead matures into a transparent pipe through which messages travel from merchant to market, what’s at the ends of the pipe will become far more important than the pipe itself. When Google AdWords ceases to be a Wonka-esque mystery machine and instead matures into a transparent pipe through which messages travel from merchant to market, what’s at the ends of the pipe will become far more important than the pipe itself. 0 Comments

Why Competitive Benchmarking is Integral to Paid Search Success

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Benchmarking means analyzing the performance of your competitors’ and industry’s paid search efforts to monitor, adjust, and improve the relative performance of your own campaigns. Here’s how to get your competitive benchmarking up to snuff. Benchmarking means analyzing the performance of your competitors’ and industry’s paid search efforts to monitor, adjust, and improve the relative performance of your own campaigns. Here’s how to get your competitive benchmarking up to snuff. 0 Comments

Your Hidden PPC Prospect: Google

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Once you grok the basic Google concept (a win for the searcher is a win for Google), AdWords becomes not easy, but simple. Write ads and create landing pages and websites that serve your prospects’ first and your business second. Once you grok the basic Google concept (a win for the searcher is a win for Google), AdWords becomes not easy, but simple. Write ads and create landing pages and websites that serve your prospects’ first and your business second. 0 Comments

How to Niche Your PPC Ads

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What do you do if you’re in a market in which all the ads are saying more or less the same thing? Choose a niche to target. Be willing to serve a few people extremely well, rather than serving a lot of people in a mediocre fashion. What do you do if you’re in a market in which all the ads are saying more or less the same thing? Choose a niche to target. Be willing to serve a few people extremely well, rather than serving a lot of people in a mediocre fashion. 0 Comments

Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

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High quality feedback has three essential qualities, summarized in the acronym RAT: it’s relevant to the goal, actionable, and timely. PPC is overwhelming when you don’t apply the RAT filter to the feedback with a vengeance and cut out the noise. High quality feedback has three essential qualities, summarized in the acronym RAT: it’s relevant to the goal, actionable, and timely. PPC is overwhelming when you don’t apply the RAT filter to the feedback with a vengeance and cut out the noise. 0 Comments

Generating Revenue From Outsourced Local Search

A new niche market is emerging, where forward-thinking affinity and utilitarian websites are well-positioned to aggressively stake a claim in local search and generate significant revenue from local businesses. A new niche market is emerging, where forward-thinking affinity and utilitarian websites are well-positioned to aggressively stake a claim in local search and generate significant revenue from local businesses. 0 Comments