Articles on advertising in Korea

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A Starter’s Guide to Search in Korea

Korea Search Market Share

Examining what South Korea’s top search engines Naver and Daum offer. Also: an overview of one of the few search markets where Google isn’t a major player, and tips for marketers planning a paid search campaign in Korea. Examining what South Korea’s top search engines Naver and Daum offer. Also: an overview of one of the few search markets where Google isn’t a major player, and tips for marketers planning a paid search campaign in Korea. 0 Comments

Search Marketing Guide to Naver, Korea's Most Popular Search Engine

naver-market-share-thumb-460x275-12217

If you're considering search advertising in Korea, Naver is not to be ignored. This 12-year-old Korean search engine and portal dominates the pocketbooks of advertisers, having taken in a whopping $679 million in ad sales in 2010, or 72 percent of the total search ad budgets in the country. If you're considering search advertising in Korea, Naver is not to be ignored. This 12-year-old Korean search engine and portal dominates the pocketbooks of advertisers, having taken in a whopping $679 million in ad sales in 2010, or 72 percent of the total search ad budgets in the country. 0 Comments