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AdWords Changing Video Advertising Options in April

AdWords TrueView Video Ad Positions on YouTube

The change will take AdWords "TrueView" video viewing from three formats to two: in-stream and in-display. The change will fold in the former third option, in-search viewing, with in-display. All video campaigns will be upgraded starting May 15. The change will take AdWords "TrueView" video viewing from three formats to two: in-stream and in-display. The change will fold in the former third option, in-search viewing, with in-display. All video campaigns will be upgraded starting May 15. 0 Comments

Bing It On Challenge Hits London: Bing Still Finds Bing Superior to Google

Bing It On London

Just days after the validity of the Bing It On Challenge faced serious questions, Microsoft has apparently decided that people need more marketing pokes aimed at Google and kicked off another Bing It On advertising campaigns, this time in the UK. Just days after the validity of the Bing It On Challenge faced serious questions, Microsoft has apparently decided that people need more marketing pokes aimed at Google and kicked off another Bing It On advertising campaigns, this time in the UK. 0 Comments

Twitter Ads: Are You Wasting Money on Mobile?

traffic-report-for-twitter-ads-experiment

A recent desktop vs. mobile device experiment revealed that targeting mobile devices results in a 60% lower conversion rate and a 160% increase in cost per acquisition. Check out the layout, data, and results from the device targeting experiment. A recent desktop vs. mobile device experiment revealed that targeting mobile devices results in a 60% lower conversion rate and a 160% increase in cost per acquisition. Check out the layout, data, and results from the device targeting experiment. 0 Comments

Using Geo-Targeting to Boost Your PPC Results

Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find new pockets of opportunity is by making use of geo-targeted PPC campaigns. Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find new pockets of opportunity is by making use of geo-targeted PPC campaigns. 0 Comments