Articles on advertising agencies

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Only 21% of Marketers Include SEO in Their Budgets [Study]

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Industry experts have cited unfamiliarity and a lack of standards as reasons why marketers routinely ignore SEO when making their budgets, as tech PR agency Hotwire found out in a new study. Industry experts have cited unfamiliarity and a lack of standards as reasons why marketers routinely ignore SEO when making their budgets, as tech PR agency Hotwire found out in a new study. 0 Comments

4 Red Flags When Hearing a PPC Agency Pitch

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Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise red flags as you try to find the right agency. Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise red flags as you try to find the right agency. 0 Comments

Google Inks Cross Media Ad Deal With Publicis

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Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and mobile networks. Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and mobile networks. 0 Comments

Why Search Agencies Should Tune Into the Display Buzz

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Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange or DSP, agencies will be making a safe and smart investment in display advertising offerings both now, and in the future. Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange or DSP, agencies will be making a safe and smart investment in display advertising offerings both now, and in the future. 0 Comments