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Why PPC is an Effective Form of Advertising

PPC Persuasion

An Advertising Age columnist recently called SEM "the worst form of advertising." His article is all kinds of wrong and filled with misconceptions. Yes, Virginia, PPC is advertising, and an effective form of it, too. An Advertising Age columnist recently called SEM "the worst form of advertising." His article is all kinds of wrong and filled with misconceptions. Yes, Virginia, PPC is advertising, and an effective form of it, too. 0 Comments

Desperately Seeking Stats to Prove the Value of Branded Keywords

Search advertising columnist Tony Wright discusses the value of bidding on your company's branded keywords, and testing to see if advertising on your brand name(s) improves conversion. Search advertising columnist Tony Wright discusses the value of bidding on your company's branded keywords, and testing to see if advertising on your brand name(s) improves conversion. 0 Comments