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SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

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A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including PPC and SEO) was the most effective customer acquisition tactic. The study also showed display advertising is experiencing a comeback. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including PPC and SEO) was the most effective customer acquisition tactic. The study also showed display advertising is experiencing a comeback. 0 Comments

Mobile Advertising Measurement: Winning the Long Game

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Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve the probability of achieving a strong return on your ad spend. It's essential to know your users and how they interact with your app. Mobile analytics will allow you to do that and help you win in the long game. 0 Comments

Why Small Business Should Care About Native Advertising

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As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend. As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend. 0 Comments

Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

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Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet revenue, compared to $16.9 billion and 46 percent in 2012, according to the latest IAB report. Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet revenue, compared to $16.9 billion and 46 percent in 2012, according to the latest IAB report. 0 Comments

56% of Marketers Using Mobile PLAs [Study]

Marketers Using Local Availability Storefronts Mobile PLAs

A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption, and what marketers are doing wrong. Here are the key findings, and how they impact your Google Shopping ads. A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption, and what marketers are doing wrong. Here are the key findings, and how they impact your Google Shopping ads. 0 Comments

Google AdWords Conversions Help You Find the Hidden Value

AdWords Conversions

An AdWords PPC conversion used to be just a click and seemed simple. Now we have many a variety of ways to measure conversions actions from our campaigns. Understanding each is important to uncovering the hidden value that may be in the account. An AdWords PPC conversion used to be just a click and seemed simple. Now we have many a variety of ways to measure conversions actions from our campaigns. Understanding each is important to uncovering the hidden value that may be in the account. 0 Comments

Why You Need to Use the Google Analytics AdWords Report

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The Google Analytics AdWords reports are vital for helping you make data-driven decisions about PPC. Get the full picture on bidding, keywords, search queries, and much more. Learn all the details about what reports are available and what they do. The Google Analytics AdWords reports are vital for helping you make data-driven decisions about PPC. Get the full picture on bidding, keywords, search queries, and much more. Learn all the details about what reports are available and what they do. 0 Comments

Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 [Study}

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A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks in paid search by December 2015. This and more in its 2014 annual report on mobile search advertising around the globe. A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks in paid search by December 2015. This and more in its 2014 annual report on mobile search advertising around the globe. 0 Comments

The PPC Diagnostic Manual: How to Troubleshoot 3 Common Issues

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Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems you’ll face in PPC, with steps you can take to fix what’s broken. Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems you’ll face in PPC, with steps you can take to fix what’s broken. 0 Comments

Google, Yandex Integrate Display Ad Platforms

Yandex Real-time Bidding Joins with Google DoubleClick

This partnership now allows both Google's and Yandex's real-time bidding systems integration, providing Google's advertising customers with access to Yandex's inventory and Yandex's ad customers access to the DoubleClick Ad Exchange. This partnership now allows both Google's and Yandex's real-time bidding systems integration, providing Google's advertising customers with access to Yandex's inventory and Yandex's ad customers access to the DoubleClick Ad Exchange. 0 Comments

3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

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Integrating Google AdWords and Analytics will help you reach a higher level of analysis beyond impressions, clicks, conversions found in AdWords. Start improving your paid search results today using these three examples as a great starting point. Integrating Google AdWords and Analytics will help you reach a higher level of analysis beyond impressions, clicks, conversions found in AdWords. Start improving your paid search results today using these three examples as a great starting point. 0 Comments

PPC Management Operations: The Ultimate Guide

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Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase your return on investment. This guide will help your PPC accounts perform at the optimal level. Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase your return on investment. This guide will help your PPC accounts perform at the optimal level. 0 Comments

Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

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Research by Kenshoo set out to measure the impact that search and social ads have together. What it found was that when a person was exposed to both paid search ads and Facebook ads from the same brand, it saw a lift in ROI for several key metrics. Research by Kenshoo set out to measure the impact that search and social ads have together. What it found was that when a person was exposed to both paid search ads and Facebook ads from the same brand, it saw a lift in ROI for several key metrics. 0 Comments

Facebook Exchange Coming to DoubleClick Bid Manager 'In a Few Months'

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The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership, surprising many in the advertising industry. The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership, surprising many in the advertising industry. 0 Comments