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New Settings Page Fits the Bill for DuckDuckGo

DuckDuckGo Logo

The search engine that says it doesn’t track its users has released an updated Settings page, adding options for Instant Answers and Auto-Suggest and removing an option for Meanings. The search engine that says it doesn’t track its users has released an updated Settings page, adding options for Instant Answers and Auto-Suggest and removing an option for Meanings. 0 Comments

Black Box Paid Search Ads Showing on Right Rail

pharmacy-pills

Many pharmaceutical companies that market black box drugs have been very cautious with their advertising efforts. Until last week, black box paid search ads did not appear on the right rail. How will this change affect pharma marketers? Until last week, black box paid search ads did not appear on the right rail. How will this change impact marketers in the pharmaceutical space? 0 Comments

Bing in the Classroom Now Open to All U.S. Schools

Bing in the Classroom

Bing for Schools search, which incorporates both safe search and an ad-free search environment, has been tested in a pilot project since the start of the school year, with more than 5,000 schools and 4.5 million children. Bing for Schools search, which incorporates both safe search and an ad-free search environment, has been tested in a pilot project since the start of the school year, with more than 5,000 schools and 4.5 million children. 0 Comments

Microsoft's Scroogled Campaign: Dead...Again?

Scroogled T-shirt I'm Watching You

Scroogled, Microsoft's anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft corporate president of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campaigns. Scroogled, Microsoft's anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft corporate president of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campaigns. 0 Comments

Free Getty Images: What is Getty Giving & Getting in Return?

Embed Kitten Image

There's been a lot of buzz about Getty's recent shift in policy regarding free use of their images for non-commercial use. There are a number of questions you should consider when deciding where to take advantage of their generosity, though. There's been a lot of buzz about Getty's recent shift in policy regarding free use of their images for non-commercial use. There are a number of questions you should consider when deciding where to take advantage of their generosity, though. 0 Comments

Yahoo Confirms Its Ads Spread Malware to Users

malware virus security

Hundreds of thousands of Yahoo users in European countries may have been infected with malware injected into advertising hosted on Yahoo websites. The ads were served in iframes by Yahoo's advertising service, and were hosted on external sites. Hundreds of thousands of Yahoo users in European countries may have been infected with malware injected into advertising hosted on Yahoo websites. The ads were served in iframes by Yahoo's advertising service, and were hosted on external sites. 0 Comments

No. 1 Position in AdWords Doesn't Always Get Highest CTR [Study]

google-search-ctr-accuracast

Digital marketing agency Accuracast released research that showed while the No. 1 position in Google's paid search results garnered the highest CTR, data showed that wasn't the case for advertising on its search partner and display network. Digital marketing agency Accuracast released research that showed while the No. 1 position in Google's paid search results garnered the highest CTR, data showed that wasn't the case for advertising on its search partner and display network. 0 Comments

Google’s Human Trafficking Ad Policy Questioned

human-trafficking-google-protest

Lawmakers are concerned about human trafficking advertisements appearing on Google. In a letter to CEO Larry Page, they are requesting Google share its policy for sexually exploitative advertisements and how it ensures those policies are followed. Lawmakers are concerned about human trafficking advertisements appearing on Google. In a letter to CEO Larry Page, they are requesting Google share its policy for sexually exploitative advertisements and how it ensures those policies are followed. 0 Comments

Google: 130 Million 'Bad Ads' Were Killed in 2011

google-how-we-make-ads-better

Google claims it has halved the number of scam ads being displayed across its services thanks to new technologies and improved detection methods. Still, some illegal ads for pharmacies, mortgage scams, and the 2012 Olympics snuck through. Google claims it has halved the number of scam ads being displayed across its services thanks to new technologies and improved detection methods. Still, some illegal ads for pharmacies, mortgage scams, and the 2012 Olympics snuck through. 0 Comments

It's Official: Yahoo Sues Facebook Over 10 Patents

Judge's gavel

The suit alleges that Facebook features, including the News Feed and video content ads, are based on Yahoo patents for social networking and online advertising. The suit also alleges that Facebook is violating Yahoo patents preventing click fraud. The suit alleges that Facebook features, including the News Feed and video content ads, are based on Yahoo patents for social networking and online advertising. The suit also alleges that Facebook is violating Yahoo patents preventing click fraud. 0 Comments

Websites With Lower Google Rankings See Higher Ad CTR [Study]

ctr-by-page-position-chitika

A new study shows that the lower your position is on Google's search results page, the higher the likelihood that visitors will click on ads on your page. The 10th position sites showed nearly double the CTR of those sites ranking first. A new study shows that the lower your position is on Google's search results page, the higher the likelihood that visitors will click on ads on your page. The 10th position sites showed nearly double the CTR of those sites ranking first. 0 Comments

U.S. Attorney: Larry Page Knew About, Allowed Pharmacy Ads

Google chief executive Larry Page

Documents, emails, and witnesses confirm that Google CEO Larry Page knew about and allowed ads from online pharmacies for years. However, as part of the $500 million forfeiture to the Department of Justice, these documents won’t be released. Documents, emails, and witnesses confirm that Google CEO Larry Page knew about and allowed ads from online pharmacies for years. However, as part of the $500 million forfeiture to the Department of Justice, these documents won’t be released. 0 Comments

Stanford University's Student Paper & Selling Links

The Stanford Daily Selling Links thread at our Search Engine Watch The student newspaper at Stanford University has raised eyebrows by selling off-topic links that some would view harmful to search results. In this story, a look at the situation at Stanford and revising link selling in general. The Stanford Daily Selling Links thread at our Search Engine Watch The student newspaper at Stanford University has raised eyebrows by selling off-topic links that some would view harmful to search results. In this story, a look at the situation at Stanford and revising link selling in general. 0 Comments