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Google Unveils New Metrics for Brand Marketers

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Digital marketers praised Google's new measurement tools designed to measure whether an ad has actually been viewed – called Active View and Active GRP – but said they might not go far enough to make display advertising more accountable. Digital marketers praised Google's new measurement tools designed to measure whether an ad has actually been viewed – called Active View and Active GRP – but said they might not go far enough to make display advertising more accountable. 0 Comments

Search Engine Marketing Finally Getting Respect

To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect. Or, at least it has gotten no respect in relation to the time and effort analyst firms have put into understanding it compared to research and studies done on banner advertising. The good news is, that's all about to change. The positive financial performance of GoTo is making people take notice, though all the signs have been there for ages. To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect. Or, at least it has gotten no respect in relation to the time and effort analyst firms have put into understanding it compared to research and studies done on banner advertising. The good news is, that's all about to change. The positive financial performance of GoTo is making people take notice, though all the signs have been there for ages. 0 Comments