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How to Win in Organic Search: Tips from Google, Bing and Brands

organic-search

Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content and customers. But what else do these brands and search industry players have in common? Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content and customers. But what else do these brands and search industry players have in common? 0 Comments

3 Reports Offer Insights on State of Paid Search in Q2

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Three reports from Adobe's Digital Marketing, Kenshoo, and The Search Agency highlight the state of paid search across the globe - including paid search spend, click-through rates, cost per click and more trends and data by engine and device in Q2 A flurry of findings from Adobe, Kenshoo, and the Search Agency: paid search spend, click-through rates, cost per click and more trends and data. 0 Comments

Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

Adobe Experience Manager

Aligning your content and optimization strategies is a key priority for modern-day marketers. The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized. Aligning your content and optimization strategies is a key priority for modern-day marketers. The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized. 0 Comments

40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

Data Binary

While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," here are some of the ways marketers can reinvent themselves through the concept of integration. While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," here are some of the ways marketers can reinvent themselves through the concept of integration. 0 Comments

Which 2014 Super Bowl Commercials Won the YouTube Ad Blitz?

Budweiser Puppy Love

Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends. Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends. 0 Comments

Adobe Marketing Cloud Integrates Campaign and Experience Manager

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Adobe has announced integration between two key products in their Adobe Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In addition, Adobe also announced several enhancement to the products. Adobe has announced integration between two key products in their Adobe Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In addition, Adobe also announced several enhancement to the products. 0 Comments

Adobe Adds Cloud-Based Mobile Services

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Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud. Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud. 0 Comments

Adobe Analytics Adds 6 New Features

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Adobe has revealed an extensive list of new features that extend functionality for their customers – including predictive analytics and anomaly detection, expanded real-time reporting and mobile analytics capabilities, and video metrics reports. Adobe has revealed an extensive list of new features that extend functionality for their customers – including predictive analytics and anomaly detection, expanded real-time reporting and mobile analytics capabilities, and video metrics reports. 0 Comments

Demystifying Direct/Bookmarked Traffic in Analytics Reports

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Following these guidelines will not only help you demystify your direct or bookmarked traffic, but you'll also build a strong foundation of data integrity, so that your calculations of ROI are as accurate as possible with client-side code. Following these guidelines will not only help you demystify your direct or bookmarked traffic, but you'll also build a strong foundation of data integrity, so that your calculations of ROI are as accurate as possible with client-side code. 0 Comments

Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

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Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever. A new Adobe Digital benchmark report reveals what, when, and how people are watching. Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever. A new Adobe Digital benchmark report reveals what, when, and how people are watching. 0 Comments

Top 5 Reasons Against Implementing a Tag Management Solution

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Have you been considering the use of a tag management solution for your business? The toughest-fought battle will be with your own organization. Here are some of the biggest objections that you’re likely to face and how to squash all fears. Have you been considering the use of a tag management solution for your business? The toughest-fought battle will be with your own organization. Here are some of the biggest objections that you’re likely to face and how to squash all fears. 0 Comments

Is Super Bowl Advertising Money Well Spent?

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The Adobe Digital Index analyzes the consumption patterns of sports-related video content across devices and how web traffic is impacted by television advertising around the Super Bowl to determine whether marketers will win big or fumble Sunday. The Adobe Digital Index analyzes the consumption patterns of sports-related video content across devices and how web traffic is impacted by television advertising around the Super Bowl to determine whether marketers will win big or fumble Sunday. 0 Comments

2012 Analytics Year in Review & Predictions for 2013

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Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and customers. Here's a look back at the biggest trends of 2012, and how web analytics will evolve in 2013. Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and customers. Here's a look back at the biggest trends of 2012, and how web analytics will evolve in 2013. 0 Comments

Adobe Discusses SEO Secret Weapon at BrightEdge #Share12

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Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web design. Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web design. 0 Comments

PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

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Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click in the mobile space. Industry analysts share tips for marketers looking to maximize returns in Q2. Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click in the mobile space. Industry analysts share tips for marketers looking to maximize returns in Q2. 0 Comments

Paid Search, Mobile Spending Increase in Q1 2012

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Two new industry reports show that tablets continue to drive mobile search ad spend, though by how much varies depending on the source. One has mobile spend up 221.1 percent YoY, in a paid search market that grew 30.3 percent over Q1 2011. Two new industry reports show that tablets continue to drive mobile search ad spend, though by how much varies depending on the source. One has mobile spend up 221.1 percent YoY, in a paid search market that grew 30.3 percent over Q1 2011. 0 Comments

Tablet, E-Reader Ownership Doubled Over Holidays

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After a slowdown in the fall of 2011, the share of adults who owned tablet computers or e-readers nearly doubled over the holidays, according to a new report from the Pew Internet and American Life Project. 19 percent of U.S. adults now own tablets. After a slowdown in the fall of 2011, the share of adults who owned tablet computers or e-readers nearly doubled over the holidays, according to a new report from the Pew Internet and American Life Project. 19 percent of U.S. adults now own tablets. 0 Comments

Google Analytics Alternatives: Hosted vs. Self-Hosted Solutions

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While Google Analytics has its own set of merits, there are drawbacks. Many people don’t want to continue to feed Google more data – and this trend is growing. Here are some ideas to help you choose the best web analytics solution for you. While Google Analytics has its own set of merits, there are drawbacks. Many people don’t want to continue to feed Google more data – and this trend is growing. Here are some ideas to help you choose the best web analytics solution for you. 0 Comments

Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011

Ipad with a Net-A-Porter web page on display

The study pointed to two reasons why tablet visitors may be more valuable than those using smartphones, laptops, desktops: tablet users are more affluent than those using other devices, plus the devices may be more conducive to shopping. The study pointed to two reasons why tablet visitors may be more valuable than those using smartphones, laptops, desktops: tablet users are more affluent than those using other devices, plus the devices may be more conducive to shopping. 0 Comments

Adobe to Acquire Efficient Frontier in Mission to Optimize Ad Spend

Adobe announces agreement to acquire Efficient Frontier

Adobe has agreed to purchase search centric agency Efficient Frontier. The deal brings Adobe, traditionally a platform company, a global search marketing services business, as well as cross-channel campaign forecasting and optimization capabilities. Adobe has agreed to purchase search centric agency Efficient Frontier. The deal brings Adobe, traditionally a platform company, a global search marketing services business, as well as cross-channel campaign forecasting and optimization capabilities. 0 Comments

Flash, HTML5 Battle Gets Trendy With Occupy Websites

occupyflash

The battle between promoters of HTML5 and Flash is trying to coattail on the current popularity of the Occupy movement with two websites. OccupyFlash.org was the first site, then OccupyHTML.org was created - using a similar layout. The battle between promoters of HTML5 and Flash is trying to coattail on the current popularity of the Occupy movement with two websites. OccupyFlash.org was the first site, then OccupyHTML.org was created - using a similar layout. 0 Comments

Adobe To Stop Developing Flash For Mobile

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HTML5 has become the new flavor for rich media development and with this new direction of Adobe combined with the growth of mobile devices to access the web, it would seem as if Flash may become a deprecated programming language eventually. HTML5 has become the new flavor for rich media development and with this new direction of Adobe combined with the growth of mobile devices to access the web, it would seem as if Flash may become a deprecated programming language eventually. 0 Comments

Adobe Partners with OptiMine in Improved SearchCenter+

Adobe and Optimine Partner

Adobe and OptiMine partner to improve keyword performance predictions and automated keyword bidding. Recent record revenue and internal reorganization have Adobe hopeful for growth and new product development opportunities. Adobe and OptiMine partner to improve keyword performance predictions and automated keyword bidding. Recent record revenue and internal reorganization have Adobe hopeful for growth and new product development opportunities. 0 Comments