Articles on AdMob

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AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

AdMob Google Analytics Integration

Google has announced that AdMob users now have access to Google Analytics data from directly inside the AdMob platform. Google has also added tag management for content experiments, which gives more tools for in-app purchase options. Google has announced that AdMob users now have access to Google Analytics data from directly inside the AdMob platform. Google has also added tag management for content experiments, which gives more tools for in-app purchase options. 0 Comments

Google Web Designer Beta Launches for Advertisers

Google Web Designer

Google has announced the launch of the Google Web Designer, which was released as a public beta. The free tool enables advertisers to create HTML 5 advertisements and comes with default layouts for DoubleClick rich media ads and AdMob mobile ads. Google has announced the launch of the Google Web Designer, which was released as a public beta. The free tool enables advertisers to create HTML 5 advertisements and comes with default layouts for DoubleClick rich media ads and AdMob mobile ads. 0 Comments

Google Brings TrueView Video Ads to Online Games

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Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream ads for game publishers on the DoubleClick Ad Exchange, AdSense for games, and select publishers on AdMob. Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream ads for game publishers on the DoubleClick Ad Exchange, AdSense for games, and select publishers on AdMob. 0 Comments

Google Ads Coming to Yahoo Sites

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Yahoo confirmed that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites. The deal is non-exclusive, so Yahoo will also continue to display ads from competitors such as Microsoft's Bing. Yahoo confirmed that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites. The deal is non-exclusive, so Yahoo will also continue to display ads from competitors such as Microsoft's Bing. 0 Comments

Google AdMob Challenges & Rewards

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Google’s most recent numbers show that CPC costs are decreasing, and, at the same time, ROI is growing for online marketers via that particular channel. Where are the cheapest clicks? They’re in AdMob, and they’re ripe for the picking. Google’s most recent numbers show that CPC costs are decreasing, and, at the same time, ROI is growing for online marketers via that particular channel. Where are the cheapest clicks? They’re in AdMob, and they’re ripe for the picking. 0 Comments

Is AdMob the Next Big Thing for Performance Marketers?

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As Google integrated the offering into AdWords, more flexibility and many more targeting options became available that would suggest that it's at least conceivable marketers can find success within AdMob, even if they're not promoting app downloads. As Google integrated the offering into AdWords, more flexibility and many more targeting options became available that would suggest that it's at least conceivable marketers can find success within AdMob, even if they're not promoting app downloads. 0 Comments

A Hands-on Approach to App Store Optimization

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App Store Optimization is the art of making apps rank in both popularity lists and search results within their respective app stores. Here are a couple of ways to initiate a boost in installations that, in turn, should attract a more organic growth. App Store Optimization is the art of making apps rank in both popularity lists and search results within their respective app stores. Here are a couple of ways to initiate a boost in installations that, in turn, should attract a more organic growth. 0 Comments

Google Adds AdMob Mobile App Inventory to AdWords

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Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through AdWords. The move brings to fruition promises of the AdMob acquisition, which was approved more than two years ago. Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through AdWords. The move brings to fruition promises of the AdMob acquisition, which was approved more than two years ago. 0 Comments

U.S. Mobile Ad Spending Forecast to Exceed $2.6 Billion in 2012

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Due to the rapid growth of mobile phones in the world and the advancement of Google's mobile search advertising business, mobile ad spending is expected to grow past $2.6 billion in 2012. Overall ad share for Google is around 51 percent. Due to the rapid growth of mobile phones in the world and the advancement of Google's mobile search advertising business, mobile ad spending is expected to grow past $2.6 billion in 2012. Overall ad share for Google is around 51 percent. 0 Comments

Google AdMob: A Performance Marketer's Opinion

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Unless your products are extremely broad appeal or you're selling mobile download bale goods (e.g., apps, books, music or video), let me save you some time, frustration and money: there is no apparent way to leverage AdMob for performance marketing. Unless your products are extremely broad appeal or you're selling mobile download bale goods (e.g., apps, books, music or video), let me save you some time, frustration and money: there is no apparent way to leverage AdMob for performance marketing. 0 Comments

How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

mobile-ad-networks

The mobile ad landscape offers vast possibilities to national brands that want to promote their locations in order to generate leads, sales, and local awareness. Is a blind, premium blind, or blind ad network right for your brand’s mobile campaign? The mobile ad landscape offers vast possibilities to national brands that want to promote their locations in order to generate leads, sales, and local awareness. Is a blind, premium blind, or blind ad network right for your brand’s mobile campaign? 0 Comments

Google Narrows AdMob to Mobile Apps

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In the face of Google AdSense for Mobile and AdMob feature cross-over, Google has decided to make a clear break between the products. Google has announced that AdMob's mobile web publisher features will be discontinued on September 30. In the face of Google AdSense for Mobile and AdMob feature cross-over, Google has decided to make a clear break between the products. Google has announced that AdMob's mobile web publisher features will be discontinued on September 30. 0 Comments

S. Korea FTC Raids Google Over Android Practices

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Korean officials raided Google's Seoul offices on September 6 to investigate claims that the company is engaged in anticompetitive practices with their Android operating system. This is the second raid of Google’s Seoul offices in six months. Korean officials raided Google's Seoul offices on September 6 to investigate claims that the company is engaged in anticompetitive practices with their Android operating system. This is the second raid of Google’s Seoul offices in six months. 0 Comments

Apple App Store Hits 15 Billion Downloads, Revamps iAds

iAd Network

Apple continues to build its position of dominance when it comes to app sales. Having just hit 15 billion app downloads, Apple is also revamping their approach to selling iAds in an attempt to win over more app developers. Apple continues to build its position of dominance when it comes to app sales. Having just hit 15 billion app downloads, Apple is also revamping their approach to selling iAds in an attempt to win over more app developers. 0 Comments

SearchDay: PPC is Dead Edition - May 25, 2011

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Twitter acquires TweetDeck. Army gets social. Youtube turns six. AdMob turns one. North sea cools Google data center. Yahoo indecisive over Alibaba sale. Zynga to file for IPO. Twitter acquires TweetDeck. Army gets social. Youtube turns six. AdMob turns one. North sea cools Google data center. Yahoo indecisive over Alibaba sale. Zynga to file for IPO. 0 Comments

SearchDay: Flabbergasted Edition - May 23, 2011

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Still here huh? If you were not swept up by the rapture this weekend then you can be thankful that you did not give away all your savings to fund a billboard campaign that went apocalyptically wrong... no rest for the wicked eh? Still here huh? If you were not swept up by the rapture this weekend then you can be thankful that you did not give away all your savings to fund a billboard campaign that went apocalyptically wrong... no rest for the wicked eh? 0 Comments

Will Search Drive Mobile Ad Revenues?

With increasing search volume, combined with higher CTRs and CPCs than desktop search, it becomes a matter of arithmetic to plot a fairly healthy roadmap for mobile search ad revenue. With increasing search volume, combined with higher CTRs and CPCs than desktop search, it becomes a matter of arithmetic to plot a fairly healthy roadmap for mobile search ad revenue. 0 Comments