Articles on AdMeld

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Google Secures Admeld Purchase

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Following a five-month antitrust review, the U.S. Department of Justice has given Google approval to acquire AdMeld for $400 million. Google will integrate Admeld's platform with DoubleClick's DART for Publishers product. Following a five-month antitrust review, the U.S. Department of Justice has given Google approval to acquire AdMeld for $400 million. Google will integrate Admeld's platform with DoubleClick's DART for Publishers product. 0 Comments

Google's AdMeld Acquisition Sparks Anti-Trust Review

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Google's $400 million acquisition of display ad ROI optimization tool AdMeld has, unsurprisingly, prompted action from the DOJ. According to multiple sources, an antitrust review has now commenced. Google's $400 million acquisition of display ad ROI optimization tool AdMeld has, unsurprisingly, prompted action from the DOJ. According to multiple sources, an antitrust review has now commenced. 0 Comments

Google Buys AdMeld for $400M

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Google is continuing its investments in the display advertising arena with its purchase of AdMeld, a publisher utility targeted at optimizing ROI for digital advertising. Google is continuing its investments in the display advertising arena with its purchase of AdMeld, a publisher utility targeted at optimizing ROI for digital advertising. 0 Comments