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5 Takeaways From the World Cup for Global Search Marketers

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How to identify your goals ahead of time by setting clear objectives to drive traffic to your site, gain brand exposure and interactivity through social, and determine who will stick around and become your customers when the event is all over. Advertising for a global event? Plan ahead. Defend yourself. Don't confuse your audience. Capitalize on social media. Count your winnings. 0 Comments

5 Steps to Building a Search Persona

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Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are actually searching for their business online and to ultimately, drive higher conversion. Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are actually searching for their business online and to ultimately, drive higher conversion. 0 Comments