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Amazon and Google: Friends, Enemies or Frenemies?

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Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords. Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords. 0 Comments

Top Paid Search Keywords for Health Insurance Revealed [Study]

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AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most money on and the results. AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most money on and the results. 0 Comments

Product Listing Ads – An Evaluation

Tent Product Listing Ads

The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry. The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry. 0 Comments

Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

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In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new report from AdGooroo. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new report from AdGooroo. 0 Comments

Apparel PPC: Zappos Dominates the Competition

Shoe Love

When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend. When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend. 0 Comments

Top Keyword Combos for PPC Retail Ads During Back to School [Data]

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The back-to-school and back-to-college retail audience spent an estimated $72.5 billion in 2013. Here's a look at how word choice in retail PPC ads during the back-to-school season (July 15 to September 15) can impact your campaign success. Data from Google AdWords and the Yahoo Bing Network shows the top word combinations for PPC retail advertisements during the back-to-school season. 0 Comments

ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

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With Mother's Day right around the corner, AdGooroo wanted to examine the paid search landscape to see who the leaders were in mobile, desktop, and tablet paid search for the flowers and gifts category. ProFlowers and 1800Flowers claimed the top spots. With Mother's Day right around the corner, AdGooroo wanted to examine the paid search landscape to see who the leaders were in mobile, desktop, and tablet paid search for the flowers and gifts category. ProFlowers and 1800Flowers claimed the top spots. 0 Comments

Does Mobile Search Really Matter?

Google Desktop vs Mobile Cost Per Click

Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead and the fact that mobile clicks tend to convert at a much lower rate? Consider these facts. Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead and the fact that mobile clicks tend to convert at a much lower rate? Consider these facts. 0 Comments

Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

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AdGooroo release research this week showing which brands were on top when it came to the top 50,000 keywords in U.S. Google AdWords. The announcement comes on the heels of a new mobile data offering by AdGooroo. AdGooroo release research this week showing which brands were on top when it came to the top 50,000 keywords in U.S. Google AdWords. The announcement comes on the heels of a new mobile data offering by AdGooroo. 0 Comments

Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

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Consumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the largest brands from using PPC for brand awareness campaigns, according to a new AdGooroo study. Consumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the largest brands from using PPC for brand awareness campaigns, according to a new AdGooroo study. 0 Comments

Cyber Monday 2013: Largest Online Spend in U.S. History

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Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Other data shows social media played a notable role in sales this year. However, shoppers may not have received the best deals. Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Other data shows social media played a notable role in sales this year. However, shoppers may not have received the best deals. 0 Comments

Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

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In several examples, AdGooroo researchers found CPG brands whose top keywords seemed to have little if anything to do with the product itself and would actually put the brand in competition with advertisers outside of its CPG category on the search engines. In several examples, AdGooroo researchers found CPG brands whose top keywords seemed to have little if anything to do with the product itself and would actually put the brand in competition with advertisers outside of its CPG category on the search engines. 0 Comments

Google Tests New Design With 16 Product Listing Ads; Which Brands Benefit Most?

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When users click on a newly featured arrow beneath the PLAs, Google expands the results from five products to 16. This presents a huge opportunity for advertisers. Also: AdGooroo reveals which brands are seeing the most PLA impressions so far. When users click on a newly featured arrow beneath the PLAs, Google expands the results from five products to 16. This presents a huge opportunity for advertisers. Also: AdGooroo reveals which brands are seeing the most PLA impressions so far. 0 Comments

Retail Paid Search Competition Heats Up with New Entrants

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Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new, smaller and lesser-known retail brands, as well as by many larger household name brands. Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new, smaller and lesser-known retail brands, as well as by many larger household name brands. 0 Comments

Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

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AdWords is the logical first choice for paid search advertisers for its superior impressions and click-through rates. However, YBN’s advantages – lower CPCs and CPMs and less competition for ad position – offer a ripe, incremental opportunity. AdWords is the logical first choice for paid search advertisers for its superior impressions and click-through rates. However, YBN’s advantages – lower CPCs and CPMs and less competition for ad position – offer a ripe, incremental opportunity. 0 Comments

13 Essential SEO Power Tools

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Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Here are 13 helpful SEO tools (many of them free) worth your time. Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Here are 13 helpful SEO tools (many of them free) worth your time. 0 Comments

Why Competitive Benchmarking is Integral to Paid Search Success

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Benchmarking means analyzing the performance of your competitors’ and industry’s paid search efforts to monitor, adjust, and improve the relative performance of your own campaigns. Here’s how to get your competitive benchmarking up to snuff. Benchmarking means analyzing the performance of your competitors’ and industry’s paid search efforts to monitor, adjust, and improve the relative performance of your own campaigns. Here’s how to get your competitive benchmarking up to snuff. 0 Comments

Where Link Building is Heading in 2013

Arms Linking Together

Ten predictions on what 2013 holds for popular tactics: link building packages; analytics; infographics as link bait; directories; sponsorships; forum posting and blog commenting; social link building; guest posting; press releases; and mobile. Ten predictions on what 2013 holds for popular tactics: link building packages; analytics; infographics as link bait; directories; sponsorships; forum posting and blog commenting; social link building; guest posting; press releases; and mobile. 0 Comments

As Goes Paid Search, So Goes the Election?

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President Obama’s SEM team outflanked Mitt Romney and the Republicans in the search sphere, with a more focused effort across a broader list of keywords and substantially more budget devoted to the channel during last month’s presidential election. President Obama’s SEM team outflanked Mitt Romney and the Republicans in the search sphere, with a more focused effort across a broader list of keywords and substantially more budget devoted to the channel during last month’s presidential election. 0 Comments

Competitive Intelligence: A Gift Waiting to be Opened

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To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, you need to monitor your competitor’s keywords, paid search spend, and ad copy. Here are some specific methods for utilizing competitive PPC intelligence. To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, you need to monitor your competitor’s keywords, paid search spend, and ad copy. Here are some specific methods for utilizing competitive PPC intelligence. 0 Comments

Can Anyone Stop the Amazon SEM Machine?

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If you’re spending money on search marketing to drive retail sales, chances are you’ve asked yourself whether you can even compete with Amazon. Yes, you can! Amazon has weaknesses outside its traditional sweet spot of books, music and other media. If you’re spending money on search marketing to drive retail sales, chances are you’ve asked yourself whether you can even compete with Amazon. Yes, you can! Amazon has weaknesses outside its traditional sweet spot of books, music and other media. 0 Comments