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Top 10 Ways to Stretch Your Advertising Dollars

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With the holiday shopping season roaring ahead, you'll be looking to get the most bang out of your marketing buck. From spending more efficiently to finding new advertising outlets to explore, here are 10 great ways to make your money work harder. With the holiday shopping season roaring ahead, you'll be looking to get the most bang out of your marketing buck. From spending more efficiently to finding new advertising outlets to explore, here are 10 great ways to make your money work harder. 0 Comments

Setting up PPC Campaigns

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Starting your own PPC campaign and want to know how to get everything set up for optimal efficiency? What is the best approach to starting PPC? We take a look at the three core planning factors that will determine your approach to account set up. Starting your own PPC campaign and want to know how to get everything set up for optimal efficiency? What is the best approach to starting PPC? We take a look at the three core planning factors that will determine your approach to account set up. 0 Comments

Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

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If every platform you have isn’t integrated and doesn’t work together on the promotion, you're missing out. This checklist will help you do it well, do it right, and make it dead-simple to find, shop, and buy based on your special. If every platform you have isn’t integrated and doesn’t work together on the promotion, you're missing out. This checklist will help you do it well, do it right, and make it dead-simple to find, shop, and buy based on your special. 0 Comments

True PPC Ad Rotation Finally Comes to Microsoft adCenter

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Over the past 6 years there has been an overwhelming chorus of dissent towards adCenter for the lack of an ad rotation feature. Finally, those voices have been heard! Let's look at what the newest addition to adCenter's arsenal of tools has offers. Over the past 6 years there has been an overwhelming chorus of dissent towards adCenter for the lack of an ad rotation feature. Finally, those voices have been heard! Let's look at what the newest addition to adCenter's arsenal of tools has offers. 0 Comments

Tell Me Three Times: A 3-Pronged PPC Balance System

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Don’t rely on your AdWords, adCenter, or Facebook PPC data exclusively for data on the health of your account. Instead, achieve feedback redundancy by incorporating at least two independent data sources by adding analytics and business results. Don’t rely on your AdWords, adCenter, or Facebook PPC data exclusively for data on the health of your account. Instead, achieve feedback redundancy by incorporating at least two independent data sources by adding analytics and business results. 0 Comments

It’s Time to Give Microsoft adCenter a Try

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If you’re like a lot of PPC advertisers, you’re probably spending most of your time on Google AdWords, probably because it sends you most of your traffic. But if you haven’t used Microsoft adCenter recently, it’s time to take another look. If you’re like a lot of PPC advertisers, you’re probably spending most of your time on Google AdWords, probably because it sends you most of your traffic. But if you haven’t used Microsoft adCenter recently, it’s time to take another look. 0 Comments

PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective

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Sometimes you need to take a step back and review the PPC battleground from afar. Extract yourself from keyword-level analysis and take-in the bigger picture. Here are some motivational and rejuvenating tactics to help get you back on track. Sometimes you need to take a step back and review the PPC battleground from afar. Extract yourself from keyword-level analysis and take-in the bigger picture. Here are some motivational and rejuvenating tactics to help get you back on track. 0 Comments

adCenter to Add Broad Match Modifier

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The adCenter product team is set to deliver an important improvements that will bring adCenter even closer to Google AdWords parity and improve your PPC results: broad match modifier. Here's how to make the most out of it immediately. The adCenter product team is set to deliver an important improvements that will bring adCenter even closer to Google AdWords parity and improve your PPC results: broad match modifier. Here's how to make the most out of it immediately. 0 Comments

Google AdWords Ad Extensions Get Conversion Tracking

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PPC managers have longed for Google AdWords to provide conversion data for Ad Extensions such as Sitelink, Location, Call and Product Extensions. Without so much as an announcement, Google has released conversion data associated with Ad Extensions. PPC managers have longed for Google AdWords to provide conversion data for Ad Extensions such as Sitelink, Location, Call and Product Extensions. Without so much as an announcement, Google has released conversion data associated with Ad Extensions. 0 Comments

Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

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Yahoo will layoff thousands of employees starting this week as part of a major company restructuring. A report indicates Yahoo is also looking at possibly getting out of search altogether. Is the Microsoft-Yahoo Search Alliance on life support? Yahoo will layoff thousands of employees starting this week as part of a major company restructuring. A report indicates Yahoo is also looking at possibly getting out of search altogether. Is the Microsoft-Yahoo Search Alliance on life support? 0 Comments

Understanding adCenter's Brand New 'Negative Union' Paradigm

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The Microsoft adCenter product team is releasing an enhancement to make negative keywords at the same hierarchy levels work more like they do in AdWords. Here’s what you’ll have to do to take advantage of this union made in PPC heaven. The Microsoft adCenter product team is releasing an enhancement to make negative keywords at the same hierarchy levels work more like they do in AdWords. Here’s what you’ll have to do to take advantage of this union made in PPC heaven. 0 Comments

PPC Scams to Avoid

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When choosing somebody to manage your PPC campaigns, An old warning rings true: buyer beware. If it seems too good to be true, it probably is. Here are some of the approaches you should be suspicious of when looking to outsource PPC. When choosing somebody to manage your PPC campaigns, An old warning rings true: buyer beware. If it seems too good to be true, it probably is. Here are some of the approaches you should be suspicious of when looking to outsource PPC. 0 Comments

adCenter Increases Ad Text Limit to 71; Adds Budget Overview, Mobile Targeting

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To simplify importing ads for AdWords to adCenter and align with industry standards, adCenter has changed the allotted character count in ad descriptions from 70 to 71. Here's a quick look at all the latest changes to Microsoft adCenter. To simplify importing ads for AdWords to adCenter and align with industry standards, adCenter has changed the allotted character count in ad descriptions from 70 to 71. Here's a quick look at all the latest changes to Microsoft adCenter. 0 Comments

Valentine’s Day 2012 Ideas for Marketers

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Valentines Day is less than two weeks away. For marketers looking to take advantage, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Top searches, products, and optimization tips. Valentines Day is less than two weeks away. For marketers looking to take advantage, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Top searches, products, and optimization tips. 0 Comments

Get Your adCenter Search Marketing Campaign in Shape for 2012

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Search advertisers who employ these popular tips that emerged from a series of workshops hosted by Yahoo over the past year will find it easier than ever to get their accounts in shape for what’s expected to be a big year for paid search. Search advertisers who employ these popular tips that emerged from a series of workshops hosted by Yahoo over the past year will find it easier than ever to get their accounts in shape for what’s expected to be a big year for paid search. 0 Comments

7 Steps to Prepare For the Search Alliance in the UK

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After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid search campaigns. After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid search campaigns. 0 Comments

Google AdMob: A Performance Marketer's Opinion

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Unless your products are extremely broad appeal or you're selling mobile download bale goods (e.g., apps, books, music or video), let me save you some time, frustration and money: there is no apparent way to leverage AdMob for performance marketing. Unless your products are extremely broad appeal or you're selling mobile download bale goods (e.g., apps, books, music or video), let me save you some time, frustration and money: there is no apparent way to leverage AdMob for performance marketing. 0 Comments

adCenter Introduces Multi-Metric Trend Graphs

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Over the past years adCenter performance history has been a bit hard to understand, let alone access. This has now changed with the new adCenter Multi-Metric Trend Graphs that will allow you to more easily understand your campaign performance. Over the past years adCenter performance history has been a bit hard to understand, let alone access. This has now changed with the new adCenter Multi-Metric Trend Graphs that will allow you to more easily understand your campaign performance. 0 Comments

Negative Keyword Functionality Now Available in adCenter

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Exact match negative keywords are now live in adCenter. This release is expected to help simplify account management, performance, and work much like how AdWords handles negative keywords. Here's a quick overview and some early results. Exact match negative keywords are now live in adCenter. This release is expected to help simplify account management, performance, and work much like how AdWords handles negative keywords. Here's a quick overview and some early results. 0 Comments

Microsoft adCenter Upgrades for 2011 Holiday Season

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Microsoft adCenter upgraded their reporting tools, features, and user interface. Microsoft believes these new changes will help advertisers to understand their accounts better for the upcoming holiday season. A look at what's new in adCenter. Microsoft adCenter upgraded their reporting tools, features, and user interface. Microsoft believes these new changes will help advertisers to understand their accounts better for the upcoming holiday season. A look at what's new in adCenter. 0 Comments

Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

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Understanding how adCenter filtration works is another tool in your optimization arsenal. Learn about keyword vs. parameter insertion; ad rotation nuances; how to increase bid minimums so ads consistently serve; and landing page best practices. Understanding how adCenter filtration works is another tool in your optimization arsenal. Learn about keyword vs. parameter insertion; ad rotation nuances; how to increase bid minimums so ads consistently serve; and landing page best practices. 0 Comments

Create MSN adCenter Campaigns in 15 Minutes

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MSN campaigns are as labor intensive as AdWords campaigns with a smaller yield, but can be quickly built once your AdWords campaigns are up and running. Here are six simple steps to have your ads showing in Yahoo/Bing in the next 15 minutes. MSN campaigns are as labor intensive as AdWords campaigns with a smaller yield, but can be quickly built once your AdWords campaigns are up and running. Here are six simple steps to have your ads showing in Yahoo/Bing in the next 15 minutes. 0 Comments

Advanced PPC Optimization Techniques for adCenter: Filling the Matching Gaps

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Understanding the specific nuances involved in how adCenter approaches broad matches (as opposed to Google AdWords) will help you better optimize your PPC campaigns for adCenter. Here are a few tips on how to expand strategic keywords for adCenter. Understanding the specific nuances involved in how adCenter approaches broad matches (as opposed to Google AdWords) will help you better optimize your PPC campaigns for adCenter. Here are a few tips on how to expand strategic keywords for adCenter. 0 Comments

Microsoft Updates Ad Policies on Relevance & Quality

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Microsoft adCenter has updated their terms of service for relevance and quality. The update clarifies policies on deceptive ads and hinders direct response advertising. The changes are being implemented officially this week in the U.S. and Canada. Microsoft adCenter has updated their terms of service for relevance and quality. The update clarifies policies on deceptive ads and hinders direct response advertising. The changes are being implemented officially this week in the U.S. and Canada. 0 Comments

Advanced PPC Optimization Tips for adCenter: Bidding by Match Type

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Thoughtful match type bidding can help you immediately realize performance gains by maximizing volume and lowering your costs per click. Here’s a guide to explicit vs. implicit bidding, common mistakes, and profitable match type best practices. Thoughtful match type bidding can help you immediately realize performance gains by maximizing volume and lowering your costs per click. Here’s a guide to explicit vs. implicit bidding, common mistakes, and profitable match type best practices. 0 Comments

A Few adCenter Tricks For Halloween PPC Treats

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As we hit the beginning of September, eager Halloween fans are already hunting for their 2011 costume. Twenty-three percent of all annual Halloween searches will happen this month. Microsoft adCenter offers tips on how to adjust your PPC strategy. As we hit the beginning of September, eager Halloween fans are already hunting for their 2011 costume. Twenty-three percent of all annual Halloween searches will happen this month. Microsoft adCenter offers tips on how to adjust your PPC strategy. 0 Comments