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Sponsored Article: Game on - Turning the Lights on With Viewability

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Imagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players, the coaches, the owners and of course, the fans. Imagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players, the coaches, the owners and of course, the fans. 0 Comments

Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

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RLSA offers a great potential to get creative and target potential customers by combining a visitor's website behavior with their subsequent search queries. Here's how you can get started using RLSAs and best practices for strategy and structure. RLSA offers a great potential to get creative and target potential customers by combining a visitor's website behavior with their subsequent search queries. Here's how you can get started using RLSAs and best practices for strategy and structure. 0 Comments

Top 10 Countdown: Vital Online Marketing Tools

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Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently. There are plenty of tools available to make the labor-intensive job of online marketing more manageable. Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently. There are plenty of tools available to make the labor-intensive job of online marketing more manageable. 0 Comments

How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

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The mobile ad landscape offers vast possibilities to national brands that want to promote their locations in order to generate leads, sales, and local awareness. Is a blind, premium blind, or blind ad network right for your brand’s mobile campaign? The mobile ad landscape offers vast possibilities to national brands that want to promote their locations in order to generate leads, sales, and local awareness. Is a blind, premium blind, or blind ad network right for your brand’s mobile campaign? 0 Comments

Inside Google's Debate Over Search Retargeting

Google Adwords Remarketing

Staffers in Google's display ad operation are frustrated. They can't leverage search queries to create customized ads outside the search environment. Why doesn't Google want more personalized offers, better ad performance, and more revenue? Staffers in Google's display ad operation are frustrated. They can't leverage search queries to create customized ads outside the search environment. Why doesn't Google want more personalized offers, better ad performance, and more revenue? 0 Comments