Articles on ad rotation

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Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

AdWords Device Clicks by Day of Week

Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are unique to Google and will give management solutions a run for their money. Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are unique to Google and will give management solutions a run for their money. 0 Comments

How E-Comm Retailers Can Rock it With Inventory Campaigns

Inventory

Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to use your existing data feed to power these granular, dynamic campaigns in DoubleClick Search. Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to use your existing data feed to power these granular, dynamic campaigns in DoubleClick Search. 0 Comments

The Ultimate List to Clean Up Your PPC Accounts for the New Year

Clean Up

Clean out some of those old, lingering strategies that should be retired in your PPC campaigns and start fresh for the New Year. This checklist will help you make sure everything in your paid search accounts are purposeful and correct. Clean out some of those old, lingering strategies that should be retired in your PPC campaigns and start fresh for the New Year. This checklist will help you make sure everything in your paid search accounts are purposeful and correct. 0 Comments

PPC in 10 Minutes Per Day

alarm-clock545

In an ideal world, we'd spend much more than 10 minutes per day on our PPC accounts. But on hectic days when you're stacked up, here are the top tasks that will keep performance strong when you're too busy for in-depth work. In an ideal world, we'd spend much more than 10 minutes per day on our PPC accounts. But on hectic days when you're stacked up, here are the top tasks that will keep performance strong when you're too busy for in-depth work. 0 Comments

Creating an Ad Optimization Roadmap

Road

This optimization cycle offers a suggested timeline and recommended actions to take to ensure that the best possible ad is running on your behalf at any given point in time, and should be followed as religiously as regular reporting activities. This optimization cycle offers a suggested timeline and recommended actions to take to ensure that the best possible ad is running on your behalf at any given point in time, and should be followed as religiously as regular reporting activities. 0 Comments

The Year in Search & Social Marketing: Highs & Lows of 2012

winners-losers-sign

Everyone loves the thrill of victory and the agony of defeat. Let's take a trip down memory lane to review the winning and losing moments in online and search marketing in 2012. Here are some memorable highlights from search, social and online tech. Everyone loves the thrill of victory and the agony of defeat. Let's take a trip down memory lane to review the winning and losing moments in online and search marketing in 2012. Here are some memorable highlights from search, social and online tech. 0 Comments

How to Structure Your AdWords Account for Optimal Split Tests

splitting

Split testing is a powerful way to trial two or more options for an element of your campaign and be reasonably confident that the results are accurate. For best results, your account needs to be built with these principles in mind from the start. Split testing is a powerful way to trial two or more options for an element of your campaign and be reasonably confident that the results are accurate. For best results, your account needs to be built with these principles in mind from the start. 0 Comments

True PPC Ad Rotation Finally Comes to Microsoft adCenter

adcenter-ad-rotation

Over the past 6 years there has been an overwhelming chorus of dissent towards adCenter for the lack of an ad rotation feature. Finally, those voices have been heard! Let's look at what the newest addition to adCenter's arsenal of tools has offers. Over the past 6 years there has been an overwhelming chorus of dissent towards adCenter for the lack of an ad rotation feature. Finally, those voices have been heard! Let's look at what the newest addition to adCenter's arsenal of tools has offers. 0 Comments

AdWords Limits New Ad Rotation to 30 Days

Google AdWords Logo

Google has announced that the "rotate" feature in AdWords will change starting next week. The change limits ad rotation to 30 days. After the 30 days, AdWords will optimize and show the ads that are converting the best and getting the most clicks. Google has announced that the "rotate" feature in AdWords will change starting next week. The change limits ad rotation to 30 days. After the 30 days, AdWords will optimize and show the ads that are converting the best and getting the most clicks. 0 Comments

Top 10 PPC Campaign Mistakes

Top 10 PPC Mistakes

PPC advertising is a powerful mechanism for creating new customers. It is; however, one that is ripe with trip wires, snares, and third rails. Here are the top 10 most common PPC campaign mistakes that prevent companies from finding a pot of gold. PPC advertising is a powerful mechanism for creating new customers. It is; however, one that is ripe with trip wires, snares, and third rails. Here are the top 10 most common PPC campaign mistakes that prevent companies from finding a pot of gold. 0 Comments

Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

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Understanding how adCenter filtration works is another tool in your optimization arsenal. Learn about keyword vs. parameter insertion; ad rotation nuances; how to increase bid minimums so ads consistently serve; and landing page best practices. Understanding how adCenter filtration works is another tool in your optimization arsenal. Learn about keyword vs. parameter insertion; ad rotation nuances; how to increase bid minimums so ads consistently serve; and landing page best practices. 0 Comments

How to Structure an AdWords Account -- A Practical Guide

A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. 0 Comments

Effective PPC Ad Copy 101, Part 2

We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. 0 Comments