Articles on ad networks

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Google to Ditch Cookies, Start Tracking Users With Anonymous Identifier?

tracking-users

In what could have a significant impact for advertisers, Google is reportedly considering a change to how they track users online. Google might no longer use traditional cookies to track users, instead using an anonymous identifier called "AdID". In what could have a significant impact for advertisers, Google is reportedly considering a change to how they track users online. Google might no longer use traditional cookies to track users, instead using an anonymous identifier called "AdID". 0 Comments

Google, Top Ad Networks Team With White House to Fight Piracy, Counterfeiting

web-piracy

The White House announced that an agreement with several of the largest Internet ad networks - including AOL, Google, Microsoft and Yahoo – has been reached to curb advertising on websites that peddle copyright infringing content. The White House announced that an agreement with several of the largest Internet ad networks - including AOL, Google, Microsoft and Yahoo – has been reached to curb advertising on websites that peddle copyright infringing content. 0 Comments

Will ‘Useless’ Clicks Really Cost Mobile Advertisers $6 Billion+ by 2016?

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As mobile advertising continues to find its place in the hearts and minds of consumers and advertisers, the question of ROI remains paramount. Will news that a substantial number of mobile ad clicks are “useless” cause increased hesitation? As mobile advertising continues to find its place in the hearts and minds of consumers and advertisers, the question of ROI remains paramount. Will news that a substantial number of mobile ad clicks are “useless” cause increased hesitation? 0 Comments

Mobile & Local Join the Big Data Movement

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A new batch of companies are bringing more data into the picture by layering in historical behavior, demographics, or users' movements. The goal is to bring more context to a given device, or to a spot on the map. Call it big data meets local. A new batch of companies are bringing more data into the picture by layering in historical behavior, demographics, or users' movements. The goal is to bring more context to a given device, or to a spot on the map. Call it big data meets local. 0 Comments

Localizing Mobile Ad Campaigns: A Conversation with YP

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David Kurtz, YP's VP of publisher products, discusses YP's new location targeting ads to better capture user intent, and what the ad units mean for both national (brands) and local (SMBs) advertisers that want to localize mobile campaigns. David Kurtz, YP's VP of publisher products, discusses YP's new location targeting ads to better capture user intent, and what the ad units mean for both national (brands) and local (SMBs) advertisers that want to localize mobile campaigns. 0 Comments

Why Search Agencies Should Tune Into the Display Buzz

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Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange or DSP, agencies will be making a safe and smart investment in display advertising offerings both now, and in the future. Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange or DSP, agencies will be making a safe and smart investment in display advertising offerings both now, and in the future. 0 Comments

Mobile Forecast: Local Dominates Ad Spend

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Location targeted ads represent under half of mobile ad dollars, growing to almost 2/3 by 2016. This measures mobile ads shown based on location, geo-modified search term, or those who have geographically relevant ad copy or calls to action. Location targeted ads represent under half of mobile ad dollars, growing to almost 2/3 by 2016. This measures mobile ads shown based on location, geo-modified search term, or those who have geographically relevant ad copy or calls to action. 0 Comments

Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

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Understanding how adCenter filtration works is another tool in your optimization arsenal. Learn about keyword vs. parameter insertion; ad rotation nuances; how to increase bid minimums so ads consistently serve; and landing page best practices. Understanding how adCenter filtration works is another tool in your optimization arsenal. Learn about keyword vs. parameter insertion; ad rotation nuances; how to increase bid minimums so ads consistently serve; and landing page best practices. 0 Comments

Advanced PPC Optimization Techniques for adCenter: Filling the Matching Gaps

Yahoo Search Bing PPC

Understanding the specific nuances involved in how adCenter approaches broad matches (as opposed to Google AdWords) will help you better optimize your PPC campaigns for adCenter. Here are a few tips on how to expand strategic keywords for adCenter. Understanding the specific nuances involved in how adCenter approaches broad matches (as opposed to Google AdWords) will help you better optimize your PPC campaigns for adCenter. Here are a few tips on how to expand strategic keywords for adCenter. 0 Comments

Will Local Make up 70% of Mobile Ad Spending?

Local vs National Ad Spend in Mobile

The local portion of the total mobile ad market is forecast to grow from $404 million to $2.8 billion, increasing its share from 51 percent to 70 percent by 2015. This is why local will command such a large share of overall mobile ad spending. The local portion of the total mobile ad market is forecast to grow from $404 million to $2.8 billion, increasing its share from 51 percent to 70 percent by 2015. This is why local will command such a large share of overall mobile ad spending. 0 Comments

Will a New Tier of Search Advertising Providers Emerge?

Google and Microsoft will dominate paid search in 2011, but we'll see a new category of search providers differentiate themselves from the rest of the ad networks and become trusted partners for those marketers looking to expand their reach. Google and Microsoft will dominate paid search in 2011, but we'll see a new category of search providers differentiate themselves from the rest of the ad networks and become trusted partners for those marketers looking to expand their reach. 0 Comments

Will Search Drive Mobile Ad Revenues?

With increasing search volume, combined with higher CTRs and CPCs than desktop search, it becomes a matter of arithmetic to plot a fairly healthy roadmap for mobile search ad revenue. With increasing search volume, combined with higher CTRs and CPCs than desktop search, it becomes a matter of arithmetic to plot a fairly healthy roadmap for mobile search ad revenue. 0 Comments

Testing Is a Waste of Time

Display advertising is the most difficult ad format to test, especially with A/B testing. Here's a quicker, cheaper solution to increasing ROI. Display advertising is the most difficult ad format to test, especially with A/B testing. Here's a quicker, cheaper solution to increasing ROI. 0 Comments

Display Advertising Views Have 'Positive Impact' on Consumer Behavior

Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. 0 Comments

What's the 'A' In CPA For Display?

With the ability to track the entire purchase path, marketers now have the ability to negotiate and define what an "action" is in display. With the ability to track the entire purchase path, marketers now have the ability to negotiate and define what an "action" is in display. 0 Comments

One Ad vs. Many: Understanding Placement Targeted Ads on Google's Content Network

Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement targeted ads have a fighting chance to perform. Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement targeted ads have a fighting chance to perform. 0 Comments

Expand Your PPC Reach With Google's Interest-Based Advertising

Interest-based advertising isn't new -- display networks have offered similar programs for years. However, there are a few big differences between those networks and Google's product. Interest-based advertising isn't new -- display networks have offered similar programs for years. However, there are a few big differences between those networks and Google's product. 0 Comments