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The Continued Collision of Big Data with Mobile & Local

Big Data concept - mobile flying down a data tunnel

We're seeing lots of other interesting technologies bubble up to better track the offline effectiveness of online and mobile ads like search. But is the data questionable when ad companies have a vested interest in reporting higher performance? We're seeing lots of other interesting technologies bubble up to better track the offline effectiveness of online and mobile ads like search. But is the data questionable when ad companies have a vested interest in reporting higher performance? 0 Comments

Is AdMob the Next Big Thing for Performance Marketers?

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As Google integrated the offering into AdWords, more flexibility and many more targeting options became available that would suggest that it's at least conceivable marketers can find success within AdMob, even if they're not promoting app downloads. As Google integrated the offering into AdWords, more flexibility and many more targeting options became available that would suggest that it's at least conceivable marketers can find success within AdMob, even if they're not promoting app downloads. 0 Comments

New Facebook Test: Mobile Ads Appear in Apps Not on Facebook

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The social network said it is conducting a "small test" serving ads in mobile apps outside of Facebook. The trial is an extension of one the social giant has been doing for the past few months on Zynga's casual games site. The social network said it is conducting a "small test" serving ads in mobile apps outside of Facebook. The trial is an extension of one the social giant has been doing for the past few months on Zynga's casual games site. 0 Comments

How To Control Google’s Largest Search Partner: AOL Search

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AOL has been working on creating a legitimate self-service platform that can be managed through a white label version of AdWords. This can provide you an extra level of management. Here’s how it can help and why you should manage AOL separately. AOL has been working on creating a legitimate self-service platform that can be managed through a white label version of AdWords. This can provide you an extra level of management. Here’s how it can help and why you should manage AOL separately. 0 Comments

AOL, Microsoft, Yahoo Kick Off Display Ad Deal

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The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on schedule. The three companies are now officially offering one another's unsold inventory. The deal offers reach and volume, but what about quality? The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on schedule. The three companies are now officially offering one another's unsold inventory. The deal offers reach and volume, but what about quality? 0 Comments

The Definitive Guide to AdWords Display Targeting

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AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't work as well for you as search. Here's everything you need to know about bidding, optimization and much more. AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't work as well for you as search. Here's everything you need to know about bidding, optimization and much more. 0 Comments

Yahoo, Microsoft, AOL Confirm Display Ad Deal

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Yahoo, AOL, and Microsoft this week confirmed plans to pool together their unsold inventory in a deal that aims to increase their margins, secure higher prices for remnant ads, and augment the reach available to agencies and advertisers. Yahoo, AOL, and Microsoft this week confirmed plans to pool together their unsold inventory in a deal that aims to increase their margins, secure higher prices for remnant ads, and augment the reach available to agencies and advertisers. 0 Comments

Google's "DDP" Ad Targeting Service on the Way

Google Neal Mohan

Google's powerful ad network may be in for another rush of expansion thanks to a service known to Google insiders as "DDP." DDP is speculated to work as an ad targeting service that helps advertisers find niche audiences. Google's powerful ad network may be in for another rush of expansion thanks to a service known to Google insiders as "DDP." DDP is speculated to work as an ad targeting service that helps advertisers find niche audiences. 0 Comments

7 Things Agencies Hate About Facebook Social Ads

Facebook does several things wrong, preventing SEM agencies from experimenting further and becoming bigger spenders. Here are the seven most annoying things about Facebook Social Ads. Facebook does several things wrong, preventing SEM agencies from experimenting further and becoming bigger spenders. Here are the seven most annoying things about Facebook Social Ads. 0 Comments