Articles on ad exchange

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Google Active View Format Gets Accreditation

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Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed standard of at least 50 percent of an ad being visible onscreen for one second or longer. Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed standard of at least 50 percent of an ad being visible onscreen for one second or longer. 0 Comments

Align These 3 Creatives to Drive More Conversions

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There are three types of creative involved in a typical campaign – the ad unit, the landing page, and the retargeted display unit. Here's why it’s important to think about all three types as parts of one larger customer experience. There are three types of creative involved in a typical campaign – the ad unit, the landing page, and the retargeted display unit. Here's why it’s important to think about all three types as parts of one larger customer experience. 0 Comments

Why Search Agencies Should Tune Into the Display Buzz

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Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange or DSP, agencies will be making a safe and smart investment in display advertising offerings both now, and in the future. Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange or DSP, agencies will be making a safe and smart investment in display advertising offerings both now, and in the future. 0 Comments

Google to Add AdMob In-App Inventory to DoubleClick Ad Exchange

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Google's DoubleClick is partnering with Google's AdMob to bring in-app mobile inventory to the DoubleClick Ad Exchange. The introduction of new app inventory into DoubleClick could help bring scale to advertisers looking to buy cross-platform. Google's DoubleClick is partnering with Google's AdMob to bring in-app mobile inventory to the DoubleClick Ad Exchange. The introduction of new app inventory into DoubleClick could help bring scale to advertisers looking to buy cross-platform. 0 Comments

Microsoft, Yahoo, AOL Band Together for Display Ad Yard Sale

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Microsoft, Yahoo, and AOL formed a consortium to sell second-tier ad inventory for each other in a bid to dethrone Google and Facebook in the display ad market. But it’s not clear how each company will manage and protect ad data after integration. Microsoft, Yahoo, and AOL formed a consortium to sell second-tier ad inventory for each other in a bid to dethrone Google and Facebook in the display ad market. But it’s not clear how each company will manage and protect ad data after integration. 0 Comments