Articles on ad copy

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Responding to Device Changes in Google and Bing

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Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC campaigns. Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC campaigns. 0 Comments

Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy

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Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas. Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas. 0 Comments

Restructuring Your PPC Campaigns in 5 Key Steps

Restructure Just add water

Whether you start from scratch or modify an existing account, it's imperative to follow a strategic, sequential plan when restructuring a PPC account. Here are the five steps to follow to get you on your way to a smooth restructure journey. Whether you start from scratch or modify an existing account, you can follow this strategic, sequential plan to make PPC campaign restructuring manageable. 0 Comments

Working With a New PPC Client: 7 Ways to Drive AdWords Strategies & Objectives

Client

It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or agency, here are seven ways to ensure your client's accounts are optimized and performing at their highest level. It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or agency, here are seven ways to ensure your client's accounts are optimized and performing at their highest level. 0 Comments

Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

Number of Searches per Session

It's far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they find what they seek. Users are indeed more likely to click on advertisers who appear more often in the same session. Advertisers appearing at least 10% of the time for a query and followup query received an average lift of 47% of their initial CTR on the subsequent search. 0 Comments

10 Reasons to Hire a PPC Management Expert

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PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every facet of your account, looking for areas to improve leads and sales. Here's why you should hire one. PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every facet of your account, looking for areas to improve leads and sales. Here's why you should hire one. 0 Comments

Google AdWords RLSA: 3 Ways to Take Full Advantage

Google AdWords Remarketing List New Audience

RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success. RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success. 0 Comments

Improve PPC Performance Now: How to Take Advantage of Seasonality

Spring

Matching your ad copy and landing pages to the current season, a holiday, or current events will make your ads fresh, relevant, and stand out from competitors. It's also a simple and effective way to boost click-through and conversion rates. Matching your ad copy and landing pages to the current season, a holiday, or current events will make your ads fresh, relevant, and stand out from competitors. It's also a simple and effective way to boost click-through and conversion rates. 0 Comments

3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

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Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns. With a long list distractions and optimization ideas, let's focus on three simple tactics which can drive quick wins. Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns. With a long list distractions and optimization ideas, let's focus on three simple tactics which can drive quick wins. 0 Comments

How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

Competitor Key

This vital research document helps you do more of what works and identify any weak spots. Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your strategies. Here’s the best way to get started. This vital research document helps you do more of what works and identify any weak spots. Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your strategies. Here’s the best way to get started. 0 Comments

The Ultimate List to Clean Up Your PPC Accounts for the New Year

Clean Up

Clean out some of those old, lingering strategies that should be retired in your PPC campaigns and start fresh for the New Year. This checklist will help you make sure everything in your paid search accounts are purposeful and correct. Clean out some of those old, lingering strategies that should be retired in your PPC campaigns and start fresh for the New Year. This checklist will help you make sure everything in your paid search accounts are purposeful and correct. 0 Comments

13 Metrics Every PPC Report Should Have

Attract Engage Convert Renew

Metrics can be tied back to four basic lifecycle stages of attracting, engaging, converting, and renewing. Let's look at how these stages can apply to your PPC efforts. Depending on the frequency of your reporting, here are 13 metrics to include. Metrics can be tied back to four basic lifecycle stages of attracting, engaging, converting, and renewing. Let's look at how these stages can apply to your PPC efforts. Depending on the frequency of your reporting, here are 13 metrics to include. 0 Comments

6 PPC Tasks That Are Ideal for an Intern

Interns Wanted

Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Here are six PPC tasks that are ideal for an intern, along with the skills the intern will learn. Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Here are six PPC tasks that are ideal for an intern, along with the skills the intern will learn. 0 Comments

Rethinking Quality Score: It's All Relative

Watch for keywords with high position and lower coverage

Quality score has limited use as an actionable metric. For day-to-day management, it's more useful to focus on relative quality score (i.e., your score compared to advertisers you directly compete against at each position in the search results). Quality score has limited use as an actionable metric. For day-to-day management, it's more useful to focus on relative quality score (i.e., your score compared to advertisers you directly compete against at each position in the search results). 0 Comments

PPC in 10 Minutes Per Day

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In an ideal world, we'd spend much more than 10 minutes per day on our PPC accounts. But on hectic days when you're stacked up, here are the top tasks that will keep performance strong when you're too busy for in-depth work. In an ideal world, we'd spend much more than 10 minutes per day on our PPC accounts. But on hectic days when you're stacked up, here are the top tasks that will keep performance strong when you're too busy for in-depth work. 0 Comments

Financial Services PPC Ad Copy Breakdown [Study]

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A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few key takeaways for how to create engaging ad titles and descriptions that boost your click-through rate. A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few key takeaways for how to create engaging ad titles and descriptions that boost your click-through rate. 0 Comments

Creating an Ad Optimization Roadmap

Road

This optimization cycle offers a suggested timeline and recommended actions to take to ensure that the best possible ad is running on your behalf at any given point in time, and should be followed as religiously as regular reporting activities. This optimization cycle offers a suggested timeline and recommended actions to take to ensure that the best possible ad is running on your behalf at any given point in time, and should be followed as religiously as regular reporting activities. 0 Comments

Which Online Flower Store's PPC Ad Won Mother's Day 2013?

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Which retailer did the best job this year of writing solid PPC ad copy and customizing their sitelink extensions to present seasonal, relevant offers to searchers? We break down three PPC ads searchers found when searching for [buy flowers online]. Which retailer did the best job this year of writing solid PPC ad copy and customizing their sitelink extensions to present seasonal, relevant offers to searchers? We break down three PPC ads searchers found when searching for [buy flowers online]. 0 Comments