Articles on ad click

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Google AdWords Launches Website Call Conversions

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AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the call conversion and conversion value to each keyword. AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the call conversion and conversion value to each keyword. 0 Comments

The Ultimate Guide to Google AdWords Conversion Types

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Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain your goals that much faster. Learn all about the many types of conversions you should be tracking and why. Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain your goals that much faster. Learn all about the many types of conversions you should be tracking and why. 0 Comments

Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

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Users on the go looking for a business’s phone number in the search results expect to be able to access that number and call with a couple clicks. Is your brand leveraging the options for click to call in the search results like this top retailer? Users on the go looking for a business’s phone number in the search results expect to be able to access that number and call with a couple clicks. Is your brand leveraging the options for click to call in the search results like this top retailer? 0 Comments

Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

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Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever. A new Adobe Digital benchmark report reveals what, when, and how people are watching. Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever. A new Adobe Digital benchmark report reveals what, when, and how people are watching. 0 Comments

Phone Numbers No Longer Allowed in Google AdWords Ad Text

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If you want to include a phone number in your AdWords ad, you'll need to use the call extensions feature. Starting in April, Google will begin disapproving any ads that include telephone numbers in the ad text, according to a recent policy update. If you want to include a phone number in your AdWords ad, you'll need to use the call extensions feature. Starting in April, Google will begin disapproving any ads that include telephone numbers in the ad text, according to a recent policy update. 0 Comments

Google: Paid Search Ads With Associated Organic Result Have Higher CTR [Study]

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A Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates of ads with associated organic search results are higher and that the CTR increased the higher the organic result was positioned. A Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates of ads with associated organic search results are higher and that the CTR increased the higher the organic result was positioned. 0 Comments

Google Now Shows Ads Below Search Results

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Ads that were previously shown to the side of the results may in some cases appear below the search results. Google reports that ad click-throughs are performing better when integrated into the search results instead of being displayed on the sides. Ads that were previously shown to the side of the results may in some cases appear below the search results. Google reports that ad click-throughs are performing better when integrated into the search results instead of being displayed on the sides. 0 Comments

Phone Through Rate is new AdWords Ranking Factor

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Now advertisers can bid for calls made via any Google ad. The significant change is your bid-per-call will affect ad positions in AdWords which, in effect, means that advertisers can place bids on offline actions rather than on purely online actions. Now advertisers can bid for calls made via any Google ad. The significant change is your bid-per-call will affect ad positions in AdWords which, in effect, means that advertisers can place bids on offline actions rather than on purely online actions. 0 Comments

Remarketing Non-Traditionally

These ideas may appear to be slightly off the beaten path, but they are innovative and successful ways to utilize remarketing technology to seriously increase your company's ROI. These ideas may appear to be slightly off the beaten path, but they are innovative and successful ways to utilize remarketing technology to seriously increase your company's ROI. 0 Comments