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You Can Now Link Your Google My Business & AdWords Accounts

50 Percent of Smartphone Searchers Visit Local Stores

Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they're ripe to purchase. Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they're ripe to purchase. 0 Comments

Goodbye, Scroogled?

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Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching its shopping results to a paid model and grew to include critiques about Google “reading” the emails of its users to serve ads, is on its last legs. Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching its shopping results to a paid model and grew to include critiques about Google “reading” the emails of its users to serve ads, is on its last legs. 0 Comments

AdWords for Video: The Good & The Bad From a Video Ad Junkie

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To some extent, AdWords for Video has made the video ad campaign creation process simple. In other cases, it throws out the spike strip. This post will examine the highlights of the AdWords for Video platform as well as where it falls short. To some extent, AdWords for Video has made the video ad campaign creation process simple. In other cases, it throws out the spike strip. This post will examine the highlights of the AdWords for Video platform as well as where it falls short. 0 Comments

Bing Search First to Test Facebook's New Logout Page Ad

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Facebook is in the process of testing a new logout screen page ad unit that was unveiled last week. When you log out of your Facebook account you could be greeted with a full Bing home page, complete with a large photo and a search box. Facebook is in the process of testing a new logout screen page ad unit that was unveiled last week. When you log out of your Facebook account you could be greeted with a full Bing home page, complete with a large photo and a search box. 0 Comments

Trada Launches Crowdsourced Facebook Ads Marketplace

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Trada just launched a new Facebook Ads marketplace, adding graphic designers to their paid search crowdsourcing system. Agencies and SMBs can increase CTR and conversions with hyper-targeting and fresh imagery on Facebook. Trada just launched a new Facebook Ads marketplace, adding graphic designers to their paid search crowdsourcing system. Agencies and SMBs can increase CTR and conversions with hyper-targeting and fresh imagery on Facebook. 0 Comments

Campaign Tracking: A Vital Analytics Tool for Marketers

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To understand the performance of any digital marketing campaign, you must have proper campaign tracking in place. Without it, it's difficult (if not impossible) to collect accurate campaign data that will allow for analysis and optimization. To understand the performance of any digital marketing campaign, you must have proper campaign tracking in place. Without it, it's difficult (if not impossible) to collect accurate campaign data that will allow for analysis and optimization. 0 Comments

AdWords Express: Google Gives Local Businesses an Advertising Boost

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Google has rebranded one of its products that provides a quick-and-dirty solution for businesses to create auto-generated search advertising campaigns in AdWords. The former Google Boost is now AdWords Express. Beyond the name, not much has changed. Google has rebranded one of its products that provides a quick-and-dirty solution for businesses to create auto-generated search advertising campaigns in AdWords. The former Google Boost is now AdWords Express. Beyond the name, not much has changed. 0 Comments

How Will SEO Evolve in 2011?

SEO, rather than being purely an ongoing process of optimization, will be more influential as part of a campaign-led marketing strategy. We'll need to work with our clients to ensure this happens. SEO, rather than being purely an ongoing process of optimization, will be more influential as part of a campaign-led marketing strategy. We'll need to work with our clients to ensure this happens. 0 Comments