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Google Unveils New Metrics for Brand Marketers

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Digital marketers praised Google's new measurement tools designed to measure whether an ad has actually been viewed – called Active View and Active GRP – but said they might not go far enough to make display advertising more accountable. Digital marketers praised Google's new measurement tools designed to measure whether an ad has actually been viewed – called Active View and Active GRP – but said they might not go far enough to make display advertising more accountable. 0 Comments

A Week in the Life of a Paid Search Marketer

See what it's really like to spend a week at a search engine marketing conference, as columnist Tony Wright walks you through his approach to SES NYC, while gathering tidbits of search advertising advice. See what it's really like to spend a week at a search engine marketing conference, as columnist Tony Wright walks you through his approach to SES NYC, while gathering tidbits of search advertising advice. 0 Comments

Branding through Search: Strategies & Tactics

Savvy search marketers are increasingly leveraging search for branding purposes, and not as an afterthought, but deliberately blending both old and new strategies & tactics. Savvy search marketers are increasingly leveraging search for branding purposes, and not as an afterthought, but deliberately blending both old and new strategies & tactics. 0 Comments

Divining the Future of Search Advertising

What does the future hold for search advertising? Thousands of people attending the recent Search Engine Strategies Conference in New York packed the conference hall to hear Danny Sullivan explore this very topic with executives from Google, Yahoo, AOL, MSN and Ask's IAC. What does the future hold for search advertising? Thousands of people attending the recent Search Engine Strategies Conference in New York packed the conference hall to hear Danny Sullivan explore this very topic with executives from Google, Yahoo, AOL, MSN and Ask's IAC. 0 Comments

Divining the Future of Search Engine Advertising

What does the future hold for search advertising? Thousands of people attending the recent Search Engine Strategies Conference in New York packed the conference hall to hear Danny Sullivan explore this very topic with executives from Google, Yahoo, AOL, MSN and IAC. What does the future hold for search advertising? Thousands of people attending the recent Search Engine Strategies Conference in New York packed the conference hall to hear Danny Sullivan explore this very topic with executives from Google, Yahoo, AOL, MSN and IAC. 0 Comments

Putting Search in the Ad Mix

Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. 0 Comments

Putting Search in the Ad Mix

Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. 0 Comments

A Buyer's Guide to Paid Search Advertising Agencies

Who are the key players in the paid search arena? A companion to the Buyer's Guide to Search Engine Optimization Firms, reviewed last week, has the inside scoop. Who are the key players in the paid search arena? A companion to the Buyer's Guide to Search Engine Optimization Firms, reviewed last week, has the inside scoop. 0 Comments