Articles on ad

RSS

Conquering Content Marketing, Step 4: Racing to Launch

Content Marketing Framework Distribution

For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed into their system through trusted conduits. Find out what these conduits are and why are they so important. For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed into their system through trusted conduits. Find out what these conduits are and why are they so important. 0 Comments

A Guide to Google's Think Insights

google-think-insights-website

Filled with insights, tools, case studies, consumer surveys, and trends for numerous industries, Google's Think Insights aims to provide one, definitive Google destination for digital marketers. Perhaps that goal, alone, merits our attention. Filled with insights, tools, case studies, consumer surveys, and trends for numerous industries, Google's Think Insights aims to provide one, definitive Google destination for digital marketers. Perhaps that goal, alone, merits our attention. 0 Comments

Enhanced Campaigns: New Sitelink & Call Ad Extensions Feature Rundown

enhanced-campaigns

While the Google AdWords enhanced campaigns bring several useful updates, there are also some glaring inefficiencies. We examine how to maintain performance with the coming changes and updates specific to call and sitelink ad extensions. While the Google AdWords enhanced campaigns bring several useful updates, there are also some glaring inefficiencies. We examine how to maintain performance with the coming changes and updates specific to call and sitelink ad extensions. 0 Comments

AdWords Enhanced Campaigns Hands-On

device-computers-mobile-tablets

Google is rolling out enhanced campaigns to select AdWords users. If you haven’t upgraded yet, here’s a first look at the good, the bad, and the clunky – including mobile, ad extensions, free phone calls, location targeting, and scheduling. Google is rolling out enhanced campaigns to select AdWords users. If you haven’t upgraded yet, here’s a first look at the good, the bad, and the clunky – including mobile, ad extensions, free phone calls, location targeting, and scheduling. 0 Comments

4 Google Product Listing Ads Tips for Q4

pla-ad-schedule-bid-amount

More than 100,000 retailers have stuck around to play in Google’s new product-based CPC advertising channel. If you’re one of these retailers, then the following tips and best practices for Product Listing Ads campaigns heading into Q4 are for you. More than 100,000 retailers have stuck around to play in Google’s new product-based CPC advertising channel. If you’re one of these retailers, then the following tips and best practices for Product Listing Ads campaigns heading into Q4 are for you. 0 Comments

Bing Introduces Sitelink Extensions in PPC Ads

bing-sitelinks-extension-womens-shoes

Bing has introduced sitelink extensions for ads appearing across the Yahoo Bing Network in the U.S. Sitelink extensions apply to entire campaigns and run at the campaign level only. Learn how you can set up sitelink extensions to your campaign. Bing has introduced sitelink extensions for ads appearing across the Yahoo Bing Network in the U.S. Sitelink extensions apply to entire campaigns and run at the campaign level only. Learn how you can set up sitelink extensions to your campaign. 0 Comments

How to Find (and Hire) Quality Freelancers to Write Content & Linkable Assets

girl-on-typewriter

Publishing value-driven, quality content is a major key to SEO success. But finding a pool of reliable freelancers who have great writing chops and knowledge of a specific industry isn't easy. Here's one approach that can yield excellent results. Publishing value-driven, quality content is a major key to SEO success. But finding a pool of reliable freelancers who have great writing chops and knowledge of a specific industry isn't easy. Here's one approach that can yield excellent results. 0 Comments

Decide.com’s New “Decide Score” Helps Users Find & Buy Products

decide-score-plasma-tv

In addition to supplying buyers with data on when to buy, Decide.com now uses big data in another way, adding more than 7,000 expert reviews and 2 million user reviews to help consumers find out what to buy. Goodbye, buyer's remorse? In addition to supplying buyers with data on when to buy, Decide.com now uses big data in another way, adding more than 7,000 expert reviews and 2 million user reviews to help consumers find out what to buy. Goodbye, buyer's remorse? 0 Comments

How to Find a PPC Niche & Attract Customers

roots-daylily

Think you’re stuck with a not-so-great market or competitive environment? In search marketing, you often have a lot more control over those factors than you might think. Here’s how you can create an environment in which you can thrive. Think you’re stuck with a not-so-great market or competitive environment? In search marketing, you often have a lot more control over those factors than you might think. Here’s how you can create an environment in which you can thrive. 0 Comments

Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

drink-from-fire-hose

People seem to think that the Google Display Network is like drinking from a fire hose: turn it on and get a ton of traffic. But if not managed correctly your campaign will drown in unqualified clicks and poor ROI if not managed properly. People seem to think that the Google Display Network is like drinking from a fire hose: turn it on and get a ton of traffic. But if not managed correctly your campaign will drown in unqualified clicks and poor ROI if not managed properly. 0 Comments

Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

arrow-riding-man

More advertisers are taking advantage of Google’s Display Network in their online advertising mix. And, as when you begin to use any new system, mistakes are bound to be made. Here’s how to avoid some common pitfalls and improve your performance. More advertisers are taking advantage of Google’s Display Network in their online advertising mix. And, as when you begin to use any new system, mistakes are bound to be made. Here’s how to avoid some common pitfalls and improve your performance. 0 Comments

Who REALLY Needs a Mobile-Friendly Website?

mobile-shopper

Mobile-friendly websites are quickly becoming a necessity to a complete marketing effort. Although online product purchases have a nature of their own, smart marketers should pursue how mobile search applies to their own set of customer conversions. Mobile-friendly websites are quickly becoming a necessity to a complete marketing effort. Although online product purchases have a nature of their own, smart marketers should pursue how mobile search applies to their own set of customer conversions. 0 Comments

5 PPC Account Optimization Tactics

optimization

Falling into the complacency of ongoing optimization with your search accounts can leave opportunity and money on the table. A close evaluation of your account can turn something good into something great and give your account a needed kick-start. Falling into the complacency of ongoing optimization with your search accounts can leave opportunity and money on the table. A close evaluation of your account can turn something good into something great and give your account a needed kick-start. 0 Comments

The Art of Winning on AdWords - Lessons from Moneyball

Michael Lewis Moneyball The Art of Winning an Unfair Game

Campaign cloning is a great way to discover truths that hide in aggregated statistics. Applying Moneyball scrutiny to your account will help you bid more intelligently, achieve greater margins, and gain better ad positions and more traffic. Campaign cloning is a great way to discover truths that hide in aggregated statistics. Applying Moneyball scrutiny to your account will help you bid more intelligently, achieve greater margins, and gain better ad positions and more traffic. 0 Comments

4 Quick Ways to Audit Your Paid Search Account

adwords-segment-by-device

Poor structure and bad campaign settings can cost you hundreds or thousands of dollars per week. Auditing helps to catch bad habits and some warning signs before costs spiral out of control. Here’s how to uncover mistakes in less than an hour. Poor structure and bad campaign settings can cost you hundreds or thousands of dollars per week. Auditing helps to catch bad habits and some warning signs before costs spiral out of control. Here’s how to uncover mistakes in less than an hour. 0 Comments

Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

Call Tracking numbers in Google AdWords ads

AdWords Call Metrics are now available to all advertisers in the US and Canada. The service auto-generates unique toll-free forwarding numbers to your business and tracks calls made. AdWords told SEW that in future it will affect PPC Ad positions. AdWords Call Metrics are now available to all advertisers in the US and Canada. The service auto-generates unique toll-free forwarding numbers to your business and tracks calls made. AdWords told SEW that in future it will affect PPC Ad positions. 0 Comments