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Break-Even CPC & Simple Landing Page Testing

Break-Even CPC

Optimizing your conversion rate is so important because it drives bid. Your bid helps determine your position, or your profitability. Here's how you can improve your landing pages, and then reinvest gains into your PPC strategy. One small change can make a big difference. Improving your conversion rate has benefits. Here's how improving conversion rate can improve your PPC strategy. 0 Comments

Bing Introduces Action Buttons to Search Results

Bing logo

Bing has released Action Buttons for searches of seven popular categories: airlines, couriers, restaurants, banks, rental cars, software downloads and hotels. Bing will show buttons that take you directly to pages to complete a specific task. Bing has released Action Buttons for searches of seven popular categories: airlines, couriers, restaurants, banks, rental cars, software downloads and hotels. Bing will show buttons that take you directly to pages to complete a specific task. 0 Comments

Meaning-Making in Landing Page Optimization

We all want to create "meaning" and see the larger patterns in our tests that can apply to other circumstances. But the world is very complex, and trying to generalize universal truths from a single landing page test result is often a horrible idea. We all want to create "meaning" and see the larger patterns in our tests that can apply to other circumstances. But the world is very complex, and trying to generalize universal truths from a single landing page test result is often a horrible idea. 0 Comments