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How to Use the Google Analytics Event Tracking Report

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Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users engage with the content and features of your website in a much more advanced way than standard reports. Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users engage with the content and features of your website in a much more advanced way than standard reports. 0 Comments

4 Opportunities to Successfully Optimize the Full Conversion Funnel

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While conversion optimization on the “demand side” is critically important, you will only be able to squeeze the juice so much – eventually it will run dry. Optimizing the “supply side” allows your campaigns to continue to grow and succeed. While conversion optimization on the “demand side” is critically important, you will only be able to squeeze the juice so much – eventually it will run dry. Optimizing the “supply side” allows your campaigns to continue to grow and succeed. 0 Comments

The 4 Pillars of a Successful PPC Campaign

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Every now and then, we all need to remember the basics that are the framework behind every successful PPC campaign. If you’re new to PPC, step away from the AdWords interface and take a look at these mainstays before you do another thing with PPC. Every now and then, we all need to remember the basics that are the framework behind every successful PPC campaign. If you’re new to PPC, step away from the AdWords interface and take a look at these mainstays before you do another thing with PPC. 0 Comments

Why PPC is an Effective Form of Advertising

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An Advertising Age columnist recently called SEM "the worst form of advertising." His article is all kinds of wrong and filled with misconceptions. Yes, Virginia, PPC is advertising, and an effective form of it, too. An Advertising Age columnist recently called SEM "the worst form of advertising." His article is all kinds of wrong and filled with misconceptions. Yes, Virginia, PPC is advertising, and an effective form of it, too. 0 Comments

The Myth of Perfect Conversion

Don't make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical 100 percent conversion rate simply doesn't exist. It's a delusion. Don't make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical 100 percent conversion rate simply doesn't exist. It's a delusion. 0 Comments