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News Flash: Paid Search Query Data Isn't Going Away (Duh)

Paid Search Terms Are Still Here

Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your paid search queries, and major third-party platforms won't be impacted. Here's everything you need to know about this issue. Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your paid search queries, and major third-party platforms won't be impacted. Here's everything you need to know about this issue. 0 Comments

Google Starts Blocking Access to Paid Search Keyword Data

Google Keyword Not Provided

Everyone has been concerned about the possibility of Google expanding "(not provided)" to also encompass paid search. Google has confirmed that AdWords is removing the query from the referrer on ad clicks originating from SSL searches on Google.com. Everyone has been concerned about the possibility of Google expanding "(not provided)" to also encompass paid search. Google has confirmed that AdWords is removing the query from the referrer on ad clicks originating from SSL searches on Google.com. 0 Comments

18 Must-Have Paid Tools for PPC Success

Tool Box

Sometimes free tools aren't enough. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools are necessary to make an impact – here are 18 tools that will pay for themselves many times over in improved results. Sometimes free tools aren't enough. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools are necessary to make an impact – here are 18 tools that will pay for themselves many times over in improved results. 0 Comments

Meet the New AdWords Flexible Bid Strategies: When to Use Them & What's Missing

bid-mouse

These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups. These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups. 0 Comments

Weekly Rundown: Google Penalizes Mozilla, Enhanced Campaign Updates & More

weekly-rundown

One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week. One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week. 0 Comments

The Critically Important Role of Bing Ads in Search Marketing

bing-ads-logo

In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads can now be done in a matter of minutes, not days. And search campaigns running on the Yahoo Bing Network often yield better ROAS. In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads can now be done in a matter of minutes, not days. And search campaigns running on the Yahoo Bing Network often yield better ROAS. 0 Comments

Marin Software Files for IPO

forrester-wave-bid-management

While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue grew 1,274 percent between 2009 and 2012, despite losing more than $36 million during 2011 and 2012. While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue grew 1,274 percent between 2009 and 2012, despite losing more than $36 million during 2011 and 2012. 0 Comments

PPC Bid Management: Are You Managing Bids Efficiently?

change-bids-increase-bid-by-this-percent

Every PPC manager should be aware of the range of features and methods for managing bids efficiently and effectively. Here is a basic breakdown of the different ways you can manage your bids and the pros and cons of each. Every PPC manager should be aware of the range of features and methods for managing bids efficiently and effectively. Here is a basic breakdown of the different ways you can manage your bids and the pros and cons of each. 0 Comments

4 Critical Metrics You Won’t Find in Google Analytics

arpu

Customer acquisition cost, average revenue per user, lifetime value, and churn are vital metrics for measuring the health of your business. You can segment them by line of business, product, cohort, marketing channel. Just not with Google Analytics. Customer acquisition cost, average revenue per user, lifetime value, and churn are vital metrics for measuring the health of your business. You can segment them by line of business, product, cohort, marketing channel. Just not with Google Analytics. 0 Comments

Enterprise SEO Update: Rosetta, Covario, Optify & More

newspaperguy

Rosetta releases an analysis of client and competitor sites post-Google Penguin; Covario announces acquisition of Top Local Search; Optify gets into enterprise email marketing; and the latest news from Forrester, Acquisio, BrightEdge, and Conductor. Rosetta releases an analysis of client and competitor sites post-Google Penguin; Covario announces acquisition of Top Local Search; Optify gets into enterprise email marketing; and the latest news from Forrester, Acquisio, BrightEdge, and Conductor. 0 Comments

How to Handle the AdWords Ad Rotation Changes

picard-facepalm

Google is changing, in the most idiotic way possible, something that has been a very treasured and fundamental tool to AdWords accounts since Day 1: Google Ad Rotation. Here are a few things PPC account managers can do moving forward. Google is changing, in the most idiotic way possible, something that has been a very treasured and fundamental tool to AdWords accounts since Day 1: Google Ad Rotation. Here are a few things PPC account managers can do moving forward. 0 Comments

How to Make PPC Count Without Conversion Tracking

scared-somewhat

Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros in the conversion stat column! Worse yet, it isn’t a performance problem – just a tracking problem. Here’s what to do. Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros in the conversion stat column! Worse yet, it isn’t a performance problem – just a tracking problem. Here’s what to do. 0 Comments

Build Stronger PPC Client Relationships Through Better Communication

stronger-client-relationships-through-communication

Communication can take many forms. Phone calls. Emails. Reports. For every client, you should be transparent, have a plan in place, and stick to your schedules. Here are a few recommendations on what kind of communication plan you can put in place. Communication can take many forms. Phone calls. Emails. Reports. For every client, you should be transparent, have a plan in place, and stick to your schedules. Here are a few recommendations on what kind of communication plan you can put in place. 0 Comments

Acquisio Acquire ClickEquations; Partner with Channel Intelligence

Acquisio Logo

Acquisio have acquired ClickEquations for an undisclosed sum from Channel Intelligence and struck a strategic alliance which will see Channel Intelligence and Acquisio partnering to make an impact in the ecommerce market for large retailers. Acquisio have acquired ClickEquations for an undisclosed sum from Channel Intelligence and struck a strategic alliance which will see Channel Intelligence and Acquisio partnering to make an impact in the ecommerce market for large retailers. 0 Comments

Ensure Your Success When Porting Campaigns from Google AdWords to Microsoft adCenter

Import Campaign from Google to adCenter

The four biggest areas of concern when porting campaigns from AdWords to adCenter are bids, keyword status, modified broad match, and tracking tags. Use this guide to save time and money to finding and fixing potential PPC headaches. The four biggest areas of concern when porting campaigns from AdWords to adCenter are bids, keyword status, modified broad match, and tracking tags. Use this guide to save time and money to finding and fixing potential PPC headaches. 0 Comments

43 Paid Search Marketing Tools (And When To Use Them)

Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn't just "which tool?" but "which tool when?" Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn't just "which tool?" but "which tool when?" 0 Comments