Articles on 80/20 rule

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A Content Marketing Manifesto: 10 Principles to Drive Creative Content

Tightrope

Do your guiding values and principles help drive you as you create content for your business or your clients? The basic tenets of this content marketing manifesto can help you define the context under which you make all marketing decisions. Do your guiding values and principles help drive you as you create content for your business or your clients? The basic tenets of this content marketing manifesto can help you define the context under which you make all marketing decisions. 0 Comments

How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

How B2B Tech Buyers Research Purchases

Research, Comparison, and Buy represent the three basic phases of online purchase behavior. Connecting the dots between the customer’s problem and your solution promotes search engine visibility, referrals, and paths to conversion. Here's how. Research, Comparison, and Buy represent the three basic phases of online purchase behavior. Connecting the dots between the customer’s problem and your solution promotes search engine visibility, referrals, and paths to conversion. Here's how. 0 Comments

Master Google AdWords in 3 Steps With the 80/20 Rule

electric-brewery

When you focus on direct marketing rather than brand advertising, permission rather than interruption marketing, and exact rather than broad keywords, you get to expend less than 1 percent of the effort and reap over 50 percent of the rewards. When you focus on direct marketing rather than brand advertising, permission rather than interruption marketing, and exact rather than broad keywords, you get to expend less than 1 percent of the effort and reap over 50 percent of the rewards. 0 Comments

Media Attribution: How to Start Optimizing Your Media Allocations

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If you’re ready to begin seeing the “true value of media performance” and get the most out of your digital budget, you need to know how to get this boulder moving… And fast. Your boss expects results this quarter! Now what? If you’re ready to begin seeing the “true value of media performance” and get the most out of your digital budget, you need to know how to get this boulder moving… And fast. Your boss expects results this quarter! Now what? 0 Comments