Stats - E-mail / Spam

Trends & statistics: the Web's richest source

Look Who's Still Not Tracking E-Mail Campaigns
E-Mail/Spam
One in five e-mail marketers fail to apply analytics to their e-mail marketing campaigns. Apr 6, 2009

Consumers Want Control Over E-mail Preferences
E-Mail/Spam
E-mail will remain an important line of communication for years to come, but e-mail marketers will have to negotiate control over e-mail preferences. May 23, 2008

Confirmed Opt-In Adoption Lower Than You Think
E-Mail/Spam
Relatively few e-mail marketers use confirmed opt-in or share opt-out requests with other groups in their organization. Apr 18, 2008

Coping With Spam
E-Mail/Spam
A study finds consumers maintain multiple e-mail addresses, using at least one for trusted sources. What does this mean for marketers? Oct 23, 2007

Sender Authentication Checks Up, Varies Among ISPs
E-Mail/Spam
Permission-based e-mail deliverability rates average 75 percent in the U.S. Aug 29, 2007

The Deadly Duo: Spam and Viruses, May and June 2007
E-Mail/Spam
International anti-spam action includes operation Jul 31, 2007

Computer Users More Savvy About E-mail Spam
E-Mail/Spam
More people are deploying filters to alleviate spam, while a few users click and convert, supporting the spam industry. May 25, 2007

The Deadly Duo: Spam and Viruses, April 2007
E-Mail/Spam
Threats shift from e-mail to Web-borne infection, while the rate of attacks may be falling. May 22, 2007

The Deadly Duo: Spam and Viruses, March 2007
E-Mail/Spam
Spam levels reach 93 percent of all e-mail in March, fueled by botnets. Apr 27, 2007

The Deadly Duo: Spam and Viruses, February 2007
E-Mail/Spam
Spam and sites containing malicious code shift from status-oriented attacks to criminal activity. Mar 29, 2007

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