Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than $100 million between March and May of this year.
Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings.
A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few key takeaways for how to create engaging ad titles and descriptions that boost your click-through rate.
New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively with all tested brand metrics in the sales funnel, including favorability and purchase intent.
Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new, smaller and lesser-known retail brands, as well as by many larger household name brands.
A new analysis of more than 500,000 images looking at 30 different visual characteristics like textures, colors and more, uncovered a pattern in the popular pictures on Pinterest. These types of images get the most pins, repins and likes.
Forty-nine percent of marketers surveyed in Social Media Examiner's 2013 Social Media Marketing Industry Report consider Facebook to be their most important social media platform. Are marketers not properly tracking those Facebook efforts into ROI?
Search remains a crucial driver of traffic for ecommerce, generating 31 percent of website traffic versus just 3 percent each from email and social media. Of the .71 percent of social conversions, Pinterest saw the highest average order value.
A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established authorship and who are not regularly sharing content on Google+ would be wise to do so.
Mobile isn’t just for finding local merchants to start the shopping experience. Google data shows mobile is a companion while consumers are in stores looking to buy. 84% of smartphone shoppers use their devices to help shop while in the store.
SEO isn't the big money maker many people believe, with many SEOs serving a small number of clients most earning smaller revenue. Bright Local has done a refresh of their 2011 Local SEO Industry Survey and there are some surprising results.
Of the smartphone users studied, 60 percent used apps to access local information in 2012. Tablets are also becoming a technology to watch in mobile marketing, with tablet ownership crossing 40 million in just two years.
New research also shows that one out of every three respondents use a mobile device throughout the entire purchase process. Sixty percent of smartphone users across the categories examined completed purchases related to their mobile activity.
A Searchmetrics analysis of news sources in Google's search results over several hundred thousand keywords in March 2013 shows that Patch.com had the most visibility, followed by Huffington Post, Disney’s Go.com, NYTimes.com and WashingtonPost.com.
The average size of web pages has increased by 56 percent. Desktop page load times have decreased slightly. However, mobile page load speeds have decreased by 30 percent. Nearly every county is trending toward faster page load times on mobile.
Search ad revenues once again broke records in 2012. Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the IAB's report.
A month after hitting its highest U.S. search market share in February (67.5 percent), Google saw both Bing and Yahoo steal away what essentially amounts to crumbs from the giant pie that is Google's dominance, according to comScore.
Another year of busted brackets, bets runs rampant, and anxious fans glued to NCAA college basketball action is in the books. So how did searches for each team and for the event as a whole change for the duration of the March Madness season?
Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever. A new Adobe Digital benchmark report reveals what, when, and how people are watching.
AdWords is the logical first choice for paid search advertisers for its superior impressions and click-through rates. However, YBN’s advantages – lower CPCs and CPMs and less competition for ad position – offer a ripe, incremental opportunity.
