Facebook shares tips for Page managers looking to increase fan engagement with specific types of content posted to drive different types of engagement. Find out what they learned in an internal brand pages study of 23 brands across six industries.
Posting content at specific times of the day and days of the week helps marketers better reach their audience and see the virality of their content maximized. Bitly shares insight into the optimal posting times on Facebook, Twitter, and Tumblr.
Internal anchor text can significantly impact search visibility. This research includes data from more than 3,000 ecommerce and non-ecommerce domains and examines more than 280,000 internal links and their corresponding anchor text.
Facebook Ads CPC, CPM and Cost per Fan have all increased over the past year, even as engagement has slumped. Changes in Facebook ad display formats, competition, and how advertisers use Facebook may all contribute to the increased costs.
New data from SMB DigitalScape points to a number of glaring problems (and opportunities) as less than 20 percent of SMB sites are linking from their website to a social presence. An astonishing 60 percent are missing a phone number on the homepage.
Looking for a career in the pay-per-click (PPC) advertising field? New York City and Chicago have the most open PPC positions, but it seems third place San Jose is home to some of the highest paying PPC jobs, according to Onward Search.
A lengthy survey of 3,800 social media marketers reveals dozens of insights on how and why marketers use social to promote their businesses and reveals that 68 percent plan to increase their use of search engine optimization in the coming year.
Facebook’s Timeline for brand pages will increase your fan engagement 425 percent. Actually, engagement is down 30 percent, but only for pages launched on the fourth Sunday of months ending in “y” in which there was a full moon. Reality check time.
Facebook fans enjoy your company history, expect your Page to stay current, and may not pay much attention to your cover image, a new study by SimpleUsability finds. They offer five tips to help brands better engage fans with Timeline brand pages.
A Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates of ads with associated organic search results are higher and that the CTR increased the higher the organic result was positioned.
A new study by comScore and EXPO has found that professionally-produced video content and user-generated product videos are “highly synergistic.” In other words, they drive higher levels of sales effectiveness when used in tandem.
A new study from Simply Measured states the weeks-old Timeline format has lifted engagement with many brand posts by 46 percent, providing some third-party support for how new features like pinning can make the platform more effective.
Tablets and smartphones offer huge opportunity for advertisers, boasting lower costs per click and conversion with higher click-through rates. A new study and infographic from Marin demonstrate how mobile is changing the way consumers search.
Examining how a broad selection of websites have implemented anchor text across their websites, looking at more than 100,000 links across e-commerce and non-ecommerce domains, ultimately analyzing more than 4.2 million links and their anchor text.
Three companies – Conductor, SpyFu, and Slingshot SEO – have released studies offering alternative looks at the distribution of Wikipedia results on Google’s first page and beyond, to determine how pages rank for a large assortment of queries.
The goal of this study on the weight of domain names in rankings was to evaluate the performance of a related series of keywords in 10 different geographic locations and put them head to head against a term directly associated with the domain name.
This study aimed to provide a more complete view of the top search rankings Wikipedia enjoys on both Google and Bing. Using a mix of queries that ranged from one to seven words, how often does Wikipedia appear on Page 1 of Google and Bing?
Shopping search technology company, The Find, shared some research into the implementation of social buttons on e-commerce sites exclusively with SEW. The study reveals how which social buttons and plugins are the favorites among e-commerce sites.
An evaluation of worldwide breaking news events, business breaking news, and local breaking news, reveals that the two major search engines treat results differently based on authority, multimedia elements, and recency. Here are 10 ways to prepare.
Yahoo’s slice of the U.S. search engine market continued to evaporate in February reaching a new low, according to comScore. Google and Bing both saw gains, with Google nearly matching its highest recorded search share (in December 2010).
