New research shows the primary reason people engage with brands on Twitter is to show support or enthusiasm for the company, but when brands don't engage back, it can have negative consequences, including bad-mouthing the brand to friends and family.
Pinterest is adding "related pins" to users’ home feeds, in a bid to improve its discovery features and pin-based recommendations. Pinterest hopes the new related pins will help users more easily find pins that they like.
Social sharing start-up Buffer was hacked Saturday. In the hours their service was down, the Buffer team managed the crisis across social media and email channels like champs. See lessons in social media crisis management for brands.
Facebook search quality and ranking engineer Ashoat Tevosyan shared a look under the Graph Search hood in a post this week on the Facebook Engineering page. The posts index alone houses over 700 TB of data, he said, and includes over 100 ranking...
Performance on Facebook advertising for retailers is increasing significantly, meaning advertisers should feel confident about in their Facebook ad spends for the upcoming holiday season, according to a new report released by Nanigans.
Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Magnolia achieve nearly 2 million video plays of their movie trailers. Here's how.
New retargeting options are coming to Facebook that won't force you to go through FBX (Facebook Ad Exchange). Advertisers will now be able to manage retargeting programs directly through Facebook's interface instead of DSPs.
Twitter announced this week what many marketers may have been waiting for – a way to schedule tweets one year in advanced right through Twitter. But there is a catch: only Twitter advertisers have the option to use this new functionality.
Google+ announced upcoming updates to its terms of service agreement that clarified how a user's name and profile photo could show up in advertisements for a business that the person had previously endorsed in some way.
This new snapshot will enable you to verify and manage how you appear in Bing search results, based on the public portions of LinkedIn and Twitter profiles. It includes a public LinkedIn summary, links to social profiles, your Klout score, and more.
The social network has removed the "Who can look up your Timeline by name?" search feature. All users will now show up whenever someone types their name in the Facebook search bar. You'll have to adjust your privacy settings on past posts.
When you next log into Pinterest, you could see promoted pins in your pin stream. Pinterest announced that it has officially begun including promoted pins, which appear almost identical to regular pins that users have pinned on their boards.
The last couple of weeks have been full of the kind of Google news that fundamentally alters the way SEO professionals and site owners do business. Here's what Google has changed and what those changes mean from a social marketer's point of view.
Instagram promises it will begin with only occasional ads. It will initially be U.S. only with a limited number of advertising firms. Also, advertisements must have high-quality images and videos, so they look as if they belonged in the stream.
Facebook's Graph Search has been updated to allow people to search in greater depth on Facebook. The new Graph Search allows users to search for not just the usual people and places, but also to search posts, status updates, check-ins, and comments.
Bing has announced Pinterest boards can be accessed right from its image search results, Now users can find more interesting content in the image results, and businesses and organizations can have another way for their brand to be found.
This small experiment shows that social media managers who engage in short bursts of live tweeting and curating conversations on second screen hashtags can bet on a good response. There will be tweets worth retweeting and new hashtags emerging.
Facebook has announced that it is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown to users. The social network will put more emphasis on feedback, such as how often users hide or report an ad.
For the first time, Facebook is letting users edit their posts after the fact, a feature that many people have wanted badly for years. The change has already come to the web and Android in an update; an iOS version is hoped to follow soon.