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The latest stories about social media marketing, including how-to guides to generate better engagement with your customers.
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Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from ExactTarget.
If you really want to optimize your social media strategy, some discovery, planning, and measurement must take place. These nine tips will show how to plan and create a valuable social strategy that attracts and engages your customers and prospects.
Google is useful and the value of Google gets continually reinforced to consumers, day in and day out. Ultimately, a new search habit will only arise if Facebook’s Graph Search can deliver at the intersection of high utility and high frequency.
Does the Qubits crowdfunding campaign have what it takes to achieve the $9,000 fundraising goal or more? It’s a great consumer product with a large market and reality TV backstory. But is this enough for success?
Bing is now allowing you to make your tags public. In the past, search results pages you were tagged in were only seen by your Facebook friends. Starting this week, you can choose to select tags that you want marked as public.
If a picture is worth a thousand words, the story behind it may be worth a million more. Everyone understands and connects with stories. When you focus on yours, you may find you have an entirely different perspective on creating excellent content.
The potential for Facebook’s new Graph Search feature is huge. It is going to take some time (several months at the earliest) to achieve critical mass, but brands and publishers can and should be doing a number of things right now to benefit.
Social media is all about relationship building and increasing visibility for your brand. We evaluate which networks/platforms have value and which don't, some good social examples, and methods of using social for your own link efforts.
In the wake Facebook unveiling Graph Search, Bing is now adding more Facebook data into its social sidebar results. Bing has added status updates, links, comments, and images of relevant content that your Facebook friends have shared.
LinkedIn's new member count means more business people to network with on LinkedIn – but also more people to compete with. Here's how recruiters, entrepreneurs, business and sales professionals, and marketers can play and win on LinkedIn.
Conducting a web search on Facebook will return a new search results page featuring a two-column layout. On the left, you'll find search results plus social details powered by Bing; on the right, sponsored ads and related searches will appear.
Looking to take advantage of Facebook Graph Search, the social network’s new and improved internal search engine? Facebook offered a few basic tips on how you can improve the visibility of your Facebook Page when users conduct searches.
Facebook's new Graph Search isn't a product that will compete against traditional web search of Google and Bing. This is about filtering and sorting through the 240 photos and nearly 1 trillion connections of the entire Facebook community.
Setting yourself up for success and having realistic expectations will start you on the path to a successful social media campaign. For maximum effect, make sure you have the right personnel, choose the right networks, and get your website ready.
Facebook will let its billion users send a message directly to its boss, Mark Zuckerberg, but only if you pay #100 for the privilege. Facebook called the Zuckerberg price point an "extreme" test to "see what works to filter spam."
Professional social networking site LinkedIn has announced a new milestone: more than 200 million members. By far, the United States boasts the most LinkedIn members and the site is most used by those who work in information technology and services.
Gurus. Mavens. Ninjas. Rockstars. No doubt you’ve seen some of these job titles on LinkedIn or Twitter profiles. Advertising Age even did some calculations using FollowerWonk to show the meteoric growth of such titles over the past few years.
The hashtag, or '#', is a regular feature on Twitter and is making its way into the daily conversations of people who actually say things like "hashtag: awkward" out loud. No wonder then that it is "word of the year".
The importance of being found by your target audience on LinkedIn is equally as important as engaging that person once they find you. Here’s how to make your profile visible and engaging so that qualified leads start flying into your LinkedIn inbox.
Social media editorial calendars create a cohesive layer to a content strategy. Having an organized 12-month editorial calendar that slices up the year into monthly, weekly and daily snapshots can take your content to new levels of success.
