Eric Enge conducted two studies on the impact of Facebook activity on SEO, and found no clear-cut evidence that Google uses Likes or shares for discovery, indexing, or ranking. But Google can figure out who you're friends with and can index posts.
What do the World Series, the Royal Baby, and actress Lea Michelle have in common? They were all the center of this year's most popular and trending tweets, as Twitter takes us down 2013's memory lane.
In the new year, the stakes will be higher and the bar will be raised. Newsrooms will become social. Brands will become publishers. And you will have to pay to play the game. But you will thrive with these awesome social tools and plugins.
Facebook said after running tests, the new Like-Share buttons have increased likes and shares across the web by 5 percent in one month. Similarly, data from Shareaholic shows Facebook referral traffic up 47 percent in the past month.
While Twitter users are most active during the workweek, research coming from TrackMaven shows after hours garner the most retweets in late evenings and on Sundays. Additional stats show tweets with images have a better chance of being retweeted.
Google+ has launched (in beta) its own social ad called "+Post." The feature allows brands to promote their Google+ posts across the Google Display Network, in order to attract traffic back to the brand's page on Google+.
Each year, columnist Uri Bar-Joseph shares his predictions for the coming year in social media. Are we likely see social networks enable shopping carts, the flop of the first Vine web series, or a SnapChat boom and subsequent crash?
Facebook now admits that businesses will need to pay in order to get their companies posts and information in user newsfeeds.The way businesses do business on Facebook is changing, and it’s going to be expensive.
Twitter has announced the launch of Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based on external user data. Is it an FBX competitor, or will advertisers see the value in both?
Researchers from Trustwave's SpiderLabs have discovered a database with over 1.58 million website login details. Users of Google, Facebook, Twitter, Yahoo and LinkedIn are reportedly affected by the botnet attack.
Facebook announced changes to its News Feed algorithm that give favorable placement to high-quality content including links to articles -- especially for mobile users. Additional changes include story bumping for posts with comments and an...
In addition to helping your site will rank well in the search results, building links to your social profiles will help increase exposure for your company. Here are some ways to build links (both internal and external) to your social profiles.
A new Google patent describes a comprehensive social media bot, one that can analyze your past messages from social networks, email, text messaging, etc., and then suggest suitable yet seemingly personalized responses for various social platforms.
Twitter has added another feature to its TV advertising suite called "conversation targeting" - a way for brands to reach people who are having conversations around certain television shows. The feature is currently available the U.S. and the UK.
Data coming from social analytics company Piqora said a single pin pays dividends to brands over time - up to several months after it was originally pinned - with the average pin being worth 78 cents in sales for all types of publishers.
LinkedIn has unveiled Showcase Pages, a complement to its now well-known Company Pages, with the important difference that now followers of the brand can interact directly with the specific branch, unit or business they are interested in.
If you're a small business owner or CEO of a growing company and require great talent, look no further than the LinkedIn Education section and Student Job Portal. If used correctly, you will find the exact candidate you're seeking on LinkedIn.
With millions of users, Twitter is a must for marketers. Looking for a crash course in Twitter terminology? This glossary collects all the common terms, symbols, and tools you'll need to learn to get started tweeting and become fluent in Twitter.
Pinterest released a new feature that allows brands to tap into the API and create dedicated pages on their websites that feature the latest trending pins around their brand. Pinterest is working with a handful of brands to test this feature.