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Articles on Social

The latest stories about social media marketing, including how-to guides to generate better engagement with your customers.

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  1. Pinterest Adds Related Pins for Better Discovery

    Pinterest is adding "related pins" to users’ home feeds, in a bid to improve its discovery features and pin-based recommendations. Pinterest hopes the new related pins will help users more easily find pins that they like.

  2. Facebook Launches New Retargeting Capabilities

    New retargeting options are coming to Facebook that won't force you to go through FBX (Facebook Ad Exchange). Advertisers will now be able to manage retargeting programs directly through Facebook's interface instead of DSPs.

  3. Bing Adds Klout-Verified Snapshots to Search Results

    This new snapshot will enable you to verify and manage how you appear in Bing search results, based on the public portions of LinkedIn and Twitter profiles. It includes a public LinkedIn summary, links to social profiles, your Klout score, and more.

  4. Facebook Users Can No Longer Remain Anonymous in Search

    The social network has removed the "Who can look up your Timeline by name?" search feature. All users will now show up whenever someone types their name in the Facebook search bar. You'll have to adjust your privacy settings on past posts.

  5. Pinterest Promoted Pins Debut

    When you next log into Pinterest, you could see promoted pins in your pin stream. Pinterest announced that it has officially begun including promoted pins, which appear almost identical to regular pins that users have pinned on their boards.

  6. Instagram Ads Are Coming to Photo Stream

    Instagram promises it will begin with only occasional ads. It will initially be U.S. only with a limited number of advertising firms. Also, advertisements must have high-quality images and videos, so they look as if they belonged in the stream.

  7. Bing Image Search Adds Pinterest Boards

    Bing has announced Pinterest boards can be accessed right from its image search results, Now users can find more interesting content in the image results, and businesses and organizations can have another way for their brand to be found.

  8. Facebook Finally Lets Android, Web Users Edit Posts

    For the first time, Facebook is letting users edit their posts after the fact, a feature that many people have wanted badly for years. The change has already come to the web and Android in an update; an iOS version is hoped to follow soon.