Facebook Custom Audiences provides a way to engage customers, leads, and website visitors across devices, based on dozens of parameters, including search history and their stage in the buying cycle. Here's how to start reaching more customers.
Optimizing a social media profile is easy and only takes a few minutes. Here are five recommendations on how to give your brand's profile a visibility boost, whether it's Facebook, Twitter, YouTube, Pinterest, Google+, or Instagram.
EMarketer has published the latest social ad revenue numbers for Facebook, Twitter, LinkedIn, and others, and offers projections for 2014 and 2015. The data shows social ad revenues grew 42.9 percent in 2013, up from 30 percent in 2012.
Pinterest Interests is designed to make it easier for pinners to explore topics they are most interested in and find new pins on topics that they most frequently pin on. Recommendations will be based on previous pins collected and more specific.
Twitter offers a great opportunity for brands to join the conversion by serving ads and tweeting content that is interest to users. This guide will introduce you to all the Twitter advertising options to help you reach your marketing objectives.
Says Cutts: "As far as doing special specific work to say 'you have this many followers on Twitter' or 'this many likes on Facebook', to the best of my knowledge we don't currently have any signals like that in our web search ranking algorithms."
Facebook is making some changes to how users see updates from individuals and pages in the news feed. This change will definitely hurt businesses running branded pages on Facebook that don't want to pay for Facebook advertising for visibility.
Pinterest news this week includes an announcement for a new recipe search for special dietary needs like gluten-free and "paleo," and a couple features spotted by users that are in testing: personalized home pages and functional GIF images.
Social analytics company Simply Measured analyzed 200 companies, both big and small, to see what they were up to on Twitter, including looking at average follower size, quarterly growth, and engagement levels. Here are some top findings.
Do you know what your employees are saying about you and your company online? Do you have a clear social media policy? Do you do any form of training for your employees? Do you know how to respond to a social media crisis? If not, then read on.
Facebook's new personalized trending future is designed to get people talking about interesting things that are happening in the world, as well as to keep Facebook users informed of the news and other trending topics.
Russian search giant Yandex has announced a deal with Facebook giving them direct access of public data. Posts will pop up in Yandex’s blog search results, where it will join results from other blogs and social networks including Twitter.
True to (its own) form, Twitter has released not one but a couple of news updates at once: it is partnering with Epsilon to offer new ways to target ads via tailored audiences, and is also rolling out a redesigned web interface.
Getting your face on Google's search results pages via authorship is getting harder. New authorship algorithms aim to display photos for authors Google considers relevant and interesting and cut down on pictures of lesser quality authors.
Social technology company 8th Bridge released a report that looks at nearly 900 online retail brands and their social adoption. It found that Facebook is winning in terms of traffic and perceived value. But the traffic isn't organic; it's paid for.
This analysis of how New Year's transpired on Twitter around the globe as each region welcomed 2014, examining popular keywords, as well as elements of tweets (retweets, links, hashtags, pictures). Here are six key takeaways about Twitter usage.
As of April 9, domain and open graph sponsored stories will no longer be served to users. Although Sponsored Stories can convert very well, many Facebook users found them creepy because they turned information about friend's likes into ads.
Pinterest acquired two-man startup VisualGraph, an image recognition and visual search platform. Many say this move primes Pinterest to be a leading image search engine and ideal place to advertise products.
Facebook is facing yet more legal action as a result of its privacy practices, this time surrounding alleged "systematic interception" and commercial use of private messages sent between users on the site.
Pew's new research reveals that Facebook has been the most popular U.S. social media site (7 in 10 online adults had Facebook accounts in 2013), as well as the most effective networking platform to engage online users over the past year.