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Articles on Social

How to execute, optimize, and combine social media marketing with search – news and how-to guides on Facebook, Twitter, Pinterest, LinkedIn, Google+ and more.

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  1. Facebook News Feed Now Favors High-Quality Articles

    Facebook announced changes to its News Feed algorithm that give favorable placement to high-quality content including links to articles -- especially for mobile users. Additional changes include story bumping for posts with comments and an...

  2. How to Build Links to Your Social Profiles

    In addition to helping your site will rank well in the search results, building links to your social profiles will help increase exposure for your company. Here are some ways to build links (both internal and external) to your social profiles.

  3. Twitter TV Ads Launches Conversation Targeting

    Twitter has added another feature to its TV advertising suite called "conversation targeting" - a way for brands to reach people who are having conversations around certain television shows. The feature is currently available the U.S. and the UK.

  4. 1 Pinterest Pin = 2 Site Visits, 6 Pageviews, 78 Cents

    Data coming from social analytics company Piqora said a single pin pays dividends to brands over time - up to several months after it was originally pinned - with the average pin being worth 78 cents in sales for all types of publishers.

  5. Twitter Speak From @ to Z – Terms & Definitions

    With millions of users, Twitter is a must for marketers. Looking for a crash course in Twitter terminology? This glossary collects all the common terms, symbols, and tools you'll need to learn to get started tweeting and become fluent in Twitter.

  6. Top Tips for Social PPC Success From the Experts

    While there are many similarities between social PPC and search PPC, there are some key differences. If you're struggling to get your head around Facebook, LinkedIn or Twitter PPC, here are some best practices for success from the social PPC pros.

  7. The Role of #Hashtags in Social Media and Search

    Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. Here's how you can make hashtags work for you.

  8. 5 Facebook Ad Features to Use NOW!

    Facebook has made improvements that provide advertisers more control, more organization, and streamlined ad creation. Here are five features you should be using now, how to use them, and how to benefit from these less talked about features.