Says Cutts: "As far as doing special specific work to say 'you have this many followers on Twitter' or 'this many likes on Facebook', to the best of my knowledge we don't currently have any signals like that in our web search ranking algorithms."
Facebook is making some changes to how users see updates from individuals and pages in the news feed. This change will definitely hurt businesses running branded pages on Facebook that don't want to pay for Facebook advertising for visibility.
Pinterest news this week includes an announcement for a new recipe search for special dietary needs like gluten-free and "paleo," and a couple features spotted by users that are in testing: personalized home pages and functional GIF images.
Social analytics company Simply Measured analyzed 200 companies, both big and small, to see what they were up to on Twitter, including looking at average follower size, quarterly growth, and engagement levels. Here are some top findings.
Do you know what your employees are saying about you and your company online? Do you have a clear social media policy? Do you do any form of training for your employees? Do you know how to respond to a social media crisis? If not, then read on.
Facebook's new personalized trending future is designed to get people talking about interesting things that are happening in the world, as well as to keep Facebook users informed of the news and other trending topics.
Russian search giant Yandex has announced a deal with Facebook giving them direct access of public data. Posts will pop up in Yandex’s blog search results, where it will join results from other blogs and social networks including Twitter.
True to (its own) form, Twitter has released not one but a couple of news updates at once: it is partnering with Epsilon to offer new ways to target ads via tailored audiences, and is also rolling out a redesigned web interface.
Getting your face on Google's search results pages via authorship is getting harder. New authorship algorithms aim to display photos for authors Google considers relevant and interesting and cut down on pictures of lesser quality authors.
Social technology company 8th Bridge released a report that looks at nearly 900 online retail brands and their social adoption. It found that Facebook is winning in terms of traffic and perceived value. But the traffic isn't organic; it's paid for.
This analysis of how New Year's transpired on Twitter around the globe as each region welcomed 2014, examining popular keywords, as well as elements of tweets (retweets, links, hashtags, pictures). Here are six key takeaways about Twitter usage.
As of April 9, domain and open graph sponsored stories will no longer be served to users. Although Sponsored Stories can convert very well, many Facebook users found them creepy because they turned information about friend's likes into ads.
Pinterest acquired two-man startup VisualGraph, an image recognition and visual search platform. Many say this move primes Pinterest to be a leading image search engine and ideal place to advertise products.
Facebook is facing yet more legal action as a result of its privacy practices, this time surrounding alleged "systematic interception" and commercial use of private messages sent between users on the site.
Pew's new research reveals that Facebook has been the most popular U.S. social media site (7 in 10 online adults had Facebook accounts in 2013), as well as the most effective networking platform to engage online users over the past year.
Vibrant, colorful photos drive more engagement. Use this guide to find the right dimensions, resolution, and file size for Facebook images to market your business with albums, cover images, apps, timeline photos, highlighted images, and more.
2013 has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. But this year has merely been a preview of what is to come. Here are five trends to watch for next year.
From launching Twitter Vine at the start of the year, to making its way to the stock market near the end of the year, and all the feature releases in between, 2013 was a memorable year for Twitter, its users, advertisers, marketers, and investors.
As we close out 2013, it's time to take a look back at some of the most successful social media campaigns brands had to offer this year. Let's revisit some great campaigns executed by Oreo, Jell-O, Charmin, and Starbucks.
Eric Enge conducted two studies on the impact of Facebook activity on SEO, and found no clear-cut evidence that Google uses Likes or shares for discovery, indexing, or ranking. But Google can figure out who you're friends with and can index posts.