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Articles on Social

How to execute, optimize, and combine social media marketing with search – news and how-to guides on Facebook, Twitter, Pinterest, LinkedIn, Google+ and more.

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  1. Twitter Advertising Guide

    Twitter offers a great opportunity for brands to join the conversion by serving ads and tweeting content that is interest to users. This guide will introduce you to all the Twitter advertising options to help you reach your marketing objectives.

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  2. Facebook Adds Trending Topics

    Facebook's new personalized trending future is designed to get people talking about interesting things that are happening in the world, as well as to keep Facebook users informed of the news and other trending topics.

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  3. Facebook Content Comes to Yandex Search Results

    Russian search giant Yandex has announced a deal with Facebook giving them direct access of public data. Posts will pop up in Yandex’s blog search results, where it will join results from other blogs and social networks including Twitter.

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  4. Facebook to Kill Sponsored Stories

    As of April 9, domain and open graph sponsored stories will no longer be served to users. Although Sponsored Stories can convert very well, many Facebook users found them creepy because they turned information about friend's likes into ads.

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