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The latest stories about social media marketing, including how-to guides to generate better engagement with your customers.
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There are three killers when your outreach team is pitching: if your content doesn't offer bloggers (and their readers) what they want; if your brand doesn't align with the blog's subject matter, or if your brand doesn't look qualified on a topic.
Invitations have been sent out summoning media to "see a new look for News Feed" at an event this coming Thursday starting at 10 a.m. PT at the Facebook's headquartersin Menlo Park. Facebook CEO Mark Zuckerberg is expected to announce the changes.
There is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. Here's what we can learn search engines value by dissecting and interpreting search results from Google, Bing, and Yahoo.
According to Mike Proulx, the Internet has become TV’s best friend. Proulx, the opening keynote speaker at SES New York 2013, will explain how you can reach and engage audiences by connecting TV to the web, social media, and mobile.
Technology change is a constant but marketers can’t forget people don’t change. AimClear CEO Marty Weintraub shares methods to expand your social media strategy while focusing on immediately actionable paid and organic social tactics.
Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. During his talk, he described the essence of Twitter as "the shortest distance between @ and #".
A recent photo in a tweet vs. no photo in a tweet experiment revealed that a linked photo results in 120 percent increase in engagement and 350 percent increase in clicks. Maximize the photos in your Twitter campaigns with these five tips.
Measuring social media return on investment can be a daunting task, but it doesn't have to be. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads, research, support, sales, and more!
If you have any sentimental attachments to your ramblings or photos on Posterous, you have a couple of months to save it or put it to use elsewhere. WordPress has made it easy to import all of your content that used to live on Posterous.
Quick thinking, creativity, and following your core audience are some ways you can take advantage of all of the real time benefits afforded to you and your brand by Twitter. Here’s the right way to create a positive relationship with your customers.
Creating content you think is useful and relevant isn’t enough to make your content marketing program work. You need the energy and influence of the 1 percent of your audience capable of driving discovery of your content through the social filters.
Facebook has expanded its custom audience targeting feature to now include "lookalike audiences." By porting their CRM databases to Facebook, advertisers can reach existing customers and users who share similarities with their customer base.
Advertisers report that they are taking an integrated approach to social media advertising. Still, a major problem for advertisers using paid social ads is a lack of proper metrics, leaving many advertisers unconvinced of social media ads.
The top 100 brands on Google+ now boast 20.9 million fans - up from 222,000 in 2011. Of these, the top 10 account for four out of five followers. Additionally, the auto industry accounts for 40 percent of the top 10 spots for followers on Google.
American Express is working with Twitter on a payment system that will let people spend money with short messages. Tweeting a hashtagged keyword will make your Twitter account contact your American Express card account and make a purchase.
NASA has broadcast live onboard many of its space vehicles, with astronauts giving tours of spacecraft and answering questions, but this will be the first time NASA conducts such an event using multiple forms of social media to solicit questions.
Twitter is rolling out an update that will help users find older tweets in search results, rather than only tweets from the past week. Only a "small percentage" of these older tweets will appear at first, but this percentage will increase over time.
Breaking news! Online newsrooms are the mother lode of quality content that should be optimized as soon as possible. A good newsroom can raise your visibility in search engines and with the media. Here’s how to grab the SEO/PR content opportunity.
Social media on a global scale shows no sign of slowing down. In 2013 the big stories to watch will include continuing growth in emerging markets, increasing mobile usage, multimedia engagement, and established giants vs. niche and local networks.
The Big Game has come and gone. While most people are talking about their favorite or least favorite commercials, the real show stopper wasn’t the ads or the half time show. The real event took place during the 32 minutes that the stadium went dark.
