A new report by Marin Software says that 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it. The potential for Facebook ads is strongest in Asia-Pacific and Latin America regions.
After making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but finding non-existent engagement. Now what? If your want legitimate likes, here are some things you can do.
Given the huge user growth and investment in site experience and monetization, 2014 is fixing to be a huge year for Pinterest. Both online shoppers and retail advertisers would be remiss to ignore it this year.
Bruce Daisley, Twitter's UK Managing Director, says capturing a moment can be incredibly powerful. Brands have several opportunities on Twitter, both planned and unplanned. Real-time marketing is about being the smartest by planning for your moments.
New findings by social insights company Leadtail and DNN Corp. give a glimpse into the sought-after content within the marketing industry, plus much more in its “Social Insights Report: How Top Marketers at Mid-Size Companies Engage on Twitter.”
Hashtags are more than just a way to categorize posts or add a narrative to your updates. Here are some innovative ways you can use hashtags as a mean to drive conversation, harness public support, and garner attention for your brands.
Facebook Custom Audiences provides a way to engage customers, leads, and website visitors across devices, based on dozens of parameters, including search history and their stage in the buying cycle. Here's how to start reaching more customers.
Optimizing a social media profile is easy and only takes a few minutes. Here are five recommendations on how to give your brand's profile a visibility boost, whether it's Facebook, Twitter, YouTube, Pinterest, Google+, or Instagram.
EMarketer has published the latest social ad revenue numbers for Facebook, Twitter, LinkedIn, and others, and offers projections for 2014 and 2015. The data shows social ad revenues grew 42.9 percent in 2013, up from 30 percent in 2012.
Pinterest Interests is designed to make it easier for pinners to explore topics they are most interested in and find new pins on topics that they most frequently pin on. Recommendations will be based on previous pins collected and more specific.
Twitter offers a great opportunity for brands to join the conversion by serving ads and tweeting content that is interest to users. This guide will introduce you to all the Twitter advertising options to help you reach your marketing objectives.
Says Cutts: "As far as doing special specific work to say 'you have this many followers on Twitter' or 'this many likes on Facebook', to the best of my knowledge we don't currently have any signals like that in our web search ranking algorithms."
Facebook is making some changes to how users see updates from individuals and pages in the news feed. This change will definitely hurt businesses running branded pages on Facebook that don't want to pay for Facebook advertising for visibility.
Pinterest news this week includes an announcement for a new recipe search for special dietary needs like gluten-free and "paleo," and a couple features spotted by users that are in testing: personalized home pages and functional GIF images.
Social analytics company Simply Measured analyzed 200 companies, both big and small, to see what they were up to on Twitter, including looking at average follower size, quarterly growth, and engagement levels. Here are some top findings.
Do you know what your employees are saying about you and your company online? Do you have a clear social media policy? Do you do any form of training for your employees? Do you know how to respond to a social media crisis? If not, then read on.
Facebook's new personalized trending future is designed to get people talking about interesting things that are happening in the world, as well as to keep Facebook users informed of the news and other trending topics.
Russian search giant Yandex has announced a deal with Facebook giving them direct access of public data. Posts will pop up in Yandex’s blog search results, where it will join results from other blogs and social networks including Twitter.
True to (its own) form, Twitter has released not one but a couple of news updates at once: it is partnering with Epsilon to offer new ways to target ads via tailored audiences, and is also rolling out a redesigned web interface.
Getting your face on Google's search results pages via authorship is getting harder. New authorship algorithms aim to display photos for authors Google considers relevant and interesting and cut down on pictures of lesser quality authors.