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How to execute, optimize, and combine social media marketing with search – news and how-to guides on Facebook, Twitter, Pinterest, LinkedIn, Google+ and more.

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  1. Facebook Content Comes to Yandex Search Results

    Russian search giant Yandex has announced a deal with Facebook giving them direct access of public data. Posts will pop up in Yandex’s blog search results, where it will join results from other blogs and social networks including Twitter.

  2. Google Cuts Authorship in Search Results by 20-40%

    Getting your face on Google's search results pages via authorship is getting harder. New authorship algorithms aim to display photos for authors Google considers relevant and interesting and cut down on pictures of lesser quality authors.

  3. Facebook to Kill Sponsored Stories

    As of April 9, domain and open graph sponsored stories will no longer be served to users. Although Sponsored Stories can convert very well, many Facebook users found them creepy because they turned information about friend's likes into ads.

  4. 5 Social Media Advertising Trends to Watch for in 2014

    2013 has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. But this year has merely been a preview of what is to come. Here are five trends to watch for next year.

  5. 4 Memorable Twitter Campaigns of 2013

    As we close out 2013, it's time to take a look back at some of the most successful social media campaigns brands had to offer this year. Let's revisit some great campaigns executed by Oreo, Jell-O, Charmin, and Starbucks.

  6. Twitter Shares the Year on Twitter #2013

    What do the World Series, the Royal Baby, and actress Lea Michelle have in common? They were all the center of this year's most popular and trending tweets, as Twitter takes us down 2013's memory lane.

  7. 2014 Social Media Tricks, Tools & Trends

    In the new year, the stakes will be higher and the bar will be raised. Newsrooms will become social. Brands will become publishers. And you will have to pay to play the game. But you will thrive with these awesome social tools and plugins.

  8. New Facebook Like-Share Buttons Now Available to All

    Facebook said after running tests, the new Like-Share buttons have increased likes and shares across the web by 5 percent in one month. Similarly, data from Shareaholic shows Facebook referral traffic up 47 percent in the past month.

  9. Retweets Most Likely to Happen After Hours [Study]

    While Twitter users are most active during the workweek, research coming from TrackMaven shows after hours garner the most retweets in late evenings and on Sundays. Additional stats show tweets with images have a better chance of being retweeted.

  10. 10 Outrageous Social Media Predictions for 2014

    Each year, columnist Uri Bar-Joseph shares his predictions for the coming year in social media. Are we likely see social networks enable shopping carts, the flop of the first Vine web series, or a SnapChat boom and subsequent crash?