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Articles on Social

The latest stories about social media marketing, including how-to guides to generate better engagement with your customers.

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  1. Quora Best Practice Tips for Brands

    Quora ranks questions and answers by user engagement. Social media metrics on this platform center around the number of followers, views, votes and shares each question has. Here's a deeper look at how brands and businesses are using Q&A site Quora.

  2. Pinterest Best Practice Tips for Brands

    Pinterest is seeing explosive growth. It is being adopted by brands, as well as users following these brands. Here are the latest statistics, best practices, and some tactical strategies for one of the hottest and fastest-growing social platforms.

  3. Twitter Launches Keyword Targeting in Timelines

    Twitter's keyword targeting in timelines means advertisers will be able to specify the keywords they wish to initiate a promoted tweet, as well as specifying the geographic location, gender, and client being used, to reach their audience.

  4. Bing Adds "Pin it" Button in Image Search

    Separate from Bing's social sidebar efforts, the folks at Bing have added a "Pin it" button to the Bing image search results. No more copy-and-paste. No more extra plugins. Now you can Pin images you find directly from Bing to your Pinterest boards.

  5. How Will Google Glass Change Internet Marketing?

    Google Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead, wait, watch, and get ready. Somehow, some way, Google Glass and Internet marketing are going to meet up for a magical connection.

  6. Streamlining Social Content Promotion

    Because content has to be promoted and shared socially, creation can't occur in a procedural vacuum. These tips will help ensure that everyone working on content knows where that content is going and provide the best possible presentation.

  7. 9 Content Marketing Lessons From Tourism Australia

    In this climate of economic uncertainty and risk-averse marketing, how did Tourism Australia manage to pull huge wins from their sun hats? The answer lies in their carefully constructed social media plan of attack and consistent execution.

  8. How to Avoid PR Disaster With a Social Media Policy

    To reduce the risk of social media blunders gone viral, develop a company-wide policy that defines acceptable (and unacceptable) social media behavior, and dictates how employees can effectively communicate your brand culture, voice, and message.

  9. Big Brand Facebook Ad Image #FAILs

    Big name brands are still producing lackluster Facebook ads. Here's a roundup of some of the most disappointing Facebook ads, lessons to be learned, what they could do different, plus some brands running ads that are dripping with awesomeness.