Twitter conducted a study of more than 2 million tweets to find out which elements in a tweet actually garnered more engagement. The data was then broken into segments like news, TV, sports, music and government to show what worked in each sector.
Teenagers can be a fickle group. Brands that win with teens stay ahead of the curve and are present on the platforms where their audience is, delivering stellar and engaging content to connect with them on a one-to-one level. Here are some examples.
This handy feature makes it easy for you to tweet a snapshot of any website’s linking profile, including the Link Profile Chart if it’s available. The integration is done through Rich Snippet style semantic markup tailored to the Twitter API.
The native advertising future has arrived – and Facebook, which invented the addictive, engaging, content feed format – isn't about to miss out. As an advertiser, make sure your News Feed ads are making the biggest impact possible with these tips.
Facebook is jumping into the gun rights debate by creating new clear policies regarding the gun sales on their social media platform. The aim is reportedly to stop what people say are rampant illegal gun sales.
Facebook has spruced up its Newsfeed redesign and started rolling it out, a year after it announced the makeover. Facebook announced its News Feed redesign exactly 12 months ago today, and is rolling out the updated look to a fraction of its users.
If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher likelihood that you'll see that post in your feed, even though you haven't liked or followed that brand or business.
Twitter advertisers will now have the option to promote their accounts in search results, the great new high exposure ad placement for advertisers looking to promote their Twitter accounts, rather than promoting a specific tweet.
Facebook is making some changes to the way advertisers can target their ads to Facebook users. They are introducing multiple new targeting features, which will help advertisers drill down by location, demographic, interests, and behavior.
A new report by Marin Software says that 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it. The potential for Facebook ads is strongest in Asia-Pacific and Latin America regions.
After making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but finding non-existent engagement. Now what? If your want legitimate likes, here are some things you can do.
Given the huge user growth and investment in site experience and monetization, 2014 is fixing to be a huge year for Pinterest. Both online shoppers and retail advertisers would be remiss to ignore it this year.
Bruce Daisley, Twitter's UK Managing Director, says capturing a moment can be incredibly powerful. Brands have several opportunities on Twitter, both planned and unplanned. Real-time marketing is about being the smartest by planning for your moments.
New findings by social insights company Leadtail and DNN Corp. give a glimpse into the sought-after content within the marketing industry, plus much more in its “Social Insights Report: How Top Marketers at Mid-Size Companies Engage on Twitter.”
Hashtags are more than just a way to categorize posts or add a narrative to your updates. Here are some innovative ways you can use hashtags as a mean to drive conversation, harness public support, and garner attention for your brands.
Facebook Custom Audiences provides a way to engage customers, leads, and website visitors across devices, based on dozens of parameters, including search history and their stage in the buying cycle. Here's how to start reaching more customers.
Optimizing a social media profile is easy and only takes a few minutes. Here are five recommendations on how to give your brand's profile a visibility boost, whether it's Facebook, Twitter, YouTube, Pinterest, Google+, or Instagram.
EMarketer has published the latest social ad revenue numbers for Facebook, Twitter, LinkedIn, and others, and offers projections for 2014 and 2015. The data shows social ad revenues grew 42.9 percent in 2013, up from 30 percent in 2012.
Pinterest Interests is designed to make it easier for pinners to explore topics they are most interested in and find new pins on topics that they most frequently pin on. Recommendations will be based on previous pins collected and more specific.
Twitter offers a great opportunity for brands to join the conversion by serving ads and tweeting content that is interest to users. This guide will introduce you to all the Twitter advertising options to help you reach your marketing objectives.