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The latest stories about social media marketing, including how-to guides to generate better engagement with your customers.
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Quora ranks questions and answers by user engagement. Social media metrics on this platform center around the number of followers, views, votes and shares each question has. Here's a deeper look at how brands and businesses are using Q&A site Quora.
What do you know about your audience? Are your fans, friends, or followers engaged? Do you have a plan? What are others saying about you and how are you responding? Use this checklist to determine how healthy your social media strategy is.
A look at where social is headed, what rightful place social has in the mix – along with PR, web design, promotional marketing, and search engine optimization – and some tactical considerations for what you may want to incorporate into your plans.
Pinterest is seeing explosive growth. It is being adopted by brands, as well as users following these brands. Here are the latest statistics, best practices, and some tactical strategies for one of the hottest and fastest-growing social platforms.
Twitter's keyword targeting in timelines means advertisers will be able to specify the keywords they wish to initiate a promoted tweet, as well as specifying the geographic location, gender, and client being used, to reach their audience.
Vibrant, colorful photos drive more engagement. Use this guide to find the right dimensions, resolution, and file size for Facebook images to market your business with albums, cover images, apps, timeline photos, highlighted images, and more.
In the wake of Monday's Boston Marathon bombings, it's apparent that we need to continue the conversation about how people and brands communicate during times of tragedy and crisis. Here are some social dos and don'ts to help prepare for a tragedy.
Separate from Bing's social sidebar efforts, the folks at Bing have added a "Pin it" button to the Bing image search results. No more copy-and-paste. No more extra plugins. Now you can Pin images you find directly from Bing to your Pinterest boards.
Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon. Brands can now target users across desktop and mobile – and offline entirely.
Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to BIA/Kelsey. The jump would represent a growth rate of over 18 percent over the next five years. Video and mobile social ads will be the prime growth motivators.
Google Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead, wait, watch, and get ready. Somehow, some way, Google Glass and Internet marketing are going to meet up for a magical connection.
Because content has to be promoted and shared socially, creation can't occur in a procedural vacuum. These tips will help ensure that everyone working on content knows where that content is going and provide the best possible presentation.
In this climate of economic uncertainty and risk-averse marketing, how did Tourism Australia manage to pull huge wins from their sun hats? The answer lies in their carefully constructed social media plan of attack and consistent execution.
Professional social network LinkedIn has introduced a Facebook-style tool that allows users to mention and hyperlink people and companies on the network in status updates and conversations. Name suggestions appear in a drop-down menu as users type.
Marketers can learn a lot from monitoring celebrity social channels We can watch to see how each celebrity brings their brand to life, the content they share, how they connect with their fans and even take note how they activate new social channels.
To reduce the risk of social media blunders gone viral, develop a company-wide policy that defines acceptable (and unacceptable) social media behavior, and dictates how employees can effectively communicate your brand culture, voice, and message.
Useful and relevant ecommerce content should go beyond the words to serve an important purpose: creating a better shopping experience for the user. Use the following approach to start boosting the content strategy for your ecommerce website.
Big name brands are still producing lackluster Facebook ads. Here's a roundup of some of the most disappointing Facebook ads, lessons to be learned, what they could do different, plus some brands running ads that are dripping with awesomeness.
The key to developing a successful strategic marketing plan begins by re-evaluating your marketing and content development plans. Here's how to make social media, SEO, analytics, blogging, and content development work together synergistically.
Two brief case studies examine how Facebook’s Optimized CPM can help reduce your cost-per-action in a campaign aimed at generating Likes, and how it can reduce your cost-per-action or cost-per-conversion in a lead generation campaign.
