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The latest stories about social media marketing, including how-to guides to generate better engagement with your customers.
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Two brief case studies examine how Facebook’s Optimized CPM can help reduce your cost-per-action in a campaign aimed at generating Likes, and how it can reduce your cost-per-action or cost-per-conversion in a lead generation campaign.
Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming more and more prevalent. Twitter VP Joel Lunenfeld shares new data and examples that show where second screen activation is headed in 2013.
Without question, social has a place in the marketer’s toolbox, both as a brand development and customer service listening platform. But social drives far less traffic than search. Let's reposition social where it belongs: as a place to socialize.
Following the resignation of Pope Benedict XVI, the search for a new pope led to the Vatican electing Pope Francis. Has a new digital chapter also begun in the Catholic Church? We look back at how the story unfolded in searches, tweets, and Likes.
Whether you’re just starting to invest in social marketing for your business or are looking to take social to the next level with advanced strategies and tactics, SES New York will feature several sessions to help you reach your marketing goals.
Twitter turned 7 years old today. The social network now has 200 million active users – up from 140 million active users last year. More than 400 million of the 140-characters tweets are sent every day – up from 340 million last year.
Pinboard-style social network Pinterest has had a makeover, with fresh features and a simpler and cleaner design. Invitations have already been sent out for users to try the revamped website, which was tested by a small group of "pinners" in January.
While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage more small- to mid-sized brands to increase engagement on the platform.
Why do social signals matter to search? What types of content do search engines respond to? Bing's Duane Forrester discusses social SEO dos and don'ts, and what areas businesses should invest in to win in the search "Game of Thrones".
Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. There has been no official announcement by the social network about how, when, or where Facebook will incorporate the feature.
Your conference strategy must win hearts, minds, and wallets. These tips will help you plan and prepare shareable, engaging content with attendees that will help convert into business – and that can also work as word of mouth marketing.
If you've been sitting on the sidelines expecting Google+ to fade away, forget it. No serious marketer can afford to ignore the implications of Google+ and authorship. This guide will help you navigate the often confusing landscape that is Google+.
Responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, or managing client relations via social media marketing? Then don't miss this session.
LinkedIn has given people a new way to “poke” somebody – one which isn’t awkward for anyone involved, benefits the recipient, and gets the giver noticed by their intended target: the Endorsement. Here's how to make it work for you – and them.
A walk-through of the steps that form a simple social engagement plan – listening, engaging, measuring, and learning. You’ll want to think of this plan as being continuous or cyclical, so you can repeat it once you’re done with the fourth step.
Your website is a critical marketing component. This digital entry represents a brand’s aesthetic, culture, personality, mission, vision and business proposition. Here are six social PR secrets designed to help brands build a better website or blog.
Facebook’s news feed is evolving to feature larger photos and multiple feeds that are designed to reduce clutter. The social network today unveiled its redesigned, mobile-inspired look that puts a much bigger emphasis on visuals.
There are three killers when your outreach team is pitching: if your content doesn't offer bloggers (and their readers) what they want; if your brand doesn't align with the blog's subject matter, or if your brand doesn't look qualified on a topic.
Invitations have been sent out summoning media to "see a new look for News Feed" at an event this coming Thursday starting at 10 a.m. PT at the Facebook's headquartersin Menlo Park. Facebook CEO Mark Zuckerberg is expected to announce the changes.
There is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. Here's what we can learn search engines value by dissecting and interpreting search results from Google, Bing, and Yahoo.
