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The latest stories about social media marketing, including how-to guides to generate better engagement with your customers.
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Brands in financial services, insurance, health care and other highly regulated industries must adopt compliant social media strategy and processes or risk big losses in search visibility. Here's how brands can harness the power of social signals.
Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently.
Yahoo announced last week a partnership with Twitter to integrate tweets directly into its newsfeed. Yahoo CEO Marissa Mayer says it will "seamlessly include relevant and personalized Tweets alongside stories from Yahoo and our other sources."
Google has revamped Google+. The new look and feel puts images front and center. While some new photo features and enhancements add some interesting functionality, the ridiculously huge cover photos are a bit hard for some users to swallow.
A new Reuters report claims that Google+ is struggling to attract brands. However, it might not be as dire as the article makes it seem. Why? Because brands that are doing it well, and seemingly doing it right, are in it for the long haul.
47 percent of U.S. online consumers have made a purchase based on recommendations from Pinterest. What can marketers do to boost that number and more effectively engage consumers on the site? Here are eight recommendations for success on Pinterest.
You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search.
As part of a Klout and Bing partnership, answers from Klout's new Q&A feature, “Klout Experts,” will be placed on Page 1 of Bing's search results for certain queries. Klout says its taking measures to ensure it doesn’t become a content farm.
There are dozens of great charities begging for the kind of help a digital marketer can provide. When choosing a charity, find something you're passionate about. Here's how to create a fun event to support your charity while holding down costs.
Facebook, Twitter, LinkedIn, Google+, and YouTube all need to be in the toolbox of any serious B2B online marketer, but investing wholly in one of these social network will greatly help any B2B marketer increase his or her bottom line.
Effective content marketing should leverage tools and technologies that track and make actionable data relating to your audience (target vs. actual), content (forms and stories), and points of distribution (devices, sites, context).
Sharing content with your audience is a great way to create awareness, show expertise, grow your brand, and create relationships. Any brand can use content sharing as a way to increase visibility. All it takes is putting the proper steps in place.
How can a brand rank in authenticity and pull some publicity out of its Facebook Page? With the right mix of art and science. Check out the latest top shelf insights, data, and tips designed for fashion forward thinking Facebook community managers.
Facebook has confirmed that it will remove videos of people having their heads cut off. "We will remove instances of these videos that are reported to us while we evaluate our policy and approach to this type of content," Facebook says.
LinkedIn reports that affluents use social media primarily for professional reasons. One out of every two surveyed use social media to connect with other professionals, while one in three use social media to engage with professional content.
Consistently creating great content is challenging. Rather than constantly churning out new content, you can promote the same or similar content on different media channels. Use these tactics and tools to reach a larger audience with less effort.
Facebook’s Promoted Page Likes advertising are now available globally, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Here’s everything you need to know about getting started with Promoted Page Likes ads.
Pinterest use by brands in the fashion retail and automotive industries is lacking. Only 18 percent of fashion retail brands pin items on Pinterest, and more than 75 percent of Pinterest engagement for the automotive industry is driven by users.
Facebook ads aren't all the same. Marketplace ads (Like Ads, Sponsored Stories, etc.) and Facebook Exchange ads (FBX) offer a different approach to buying, data, and intent. These are the three most important differences you need to understand.
Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis. The social media platform has also added enhancements designed to help advertisers better analyze and manage their ad campaigns.
