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The latest stories about social media marketing, including how-to guides to generate better engagement with your customers.
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Facebook has unveiled an authenticated account system which will target accounts of celebrities and popular figures with a large number of subscribers. Account owners can authenticate their identities by submitting a government issued ID.
Some of Facebook's timeline app partners are apparently giddy with the relationship so far. Since Pinterest started its open graph integration last month, the virtual pin-up board has seen its daily visitors increase by 60 percent.
Google+ is slowly but surely attracting a more diverse user base and big brands are taking notice. Many have fully integrated the platform into their social media strategies. Is Google+ a part of your social media strategy? It should be!
A limited number of Facebook advertisers are testing what appears to be the next iteration of Sponsored Stories. They are targeting the social site's users who have played video games, watched videos, or listened to songs, among other examples.
Josh Bernoff of Forrester Research and co-author of bestseller "Groundswell", shared tips for success in social and instigating positive change by causing trouble in a way that’s disruptive at Covario’s recent INFLECTIONPoint 2012 conference.
Think content. Think fresh content. Think Google loves content. Think social shares of content. Now when news breaks in a tweet and via mobile device, the online newsroom can hold the keys to dominating online visibility in a three-screen world.
Many (even most) corporate community managers are relatively passive, waiting for users to come to them. However there is a real power to assertively identifying themed conversations surrounding your corporate objectives, and diving right in.
Some metrics will be completely eliminated; others are being replaced by metrics added to the Graph API. If you haven’t already stopped using the deprecated metrics, you probably have your work cut out for you to quickly get the updates in place.
A recent study by Carnegie Mellon University, MIT and Georgia Tech researchers found that 25 percent of tweets aren’t even worth reading, according to participants. They believe better filters will help. Actually, they have it all backwards.
Several applications have sprung up that tie real-world actions to online communities, and allow for an experience that goes beyond the TV screen and into the palm of viewers’ hands. Here are a few applications that we see as category leaders.
Facebook's 2011 advertising revenues were $3.1 billion, up 69 percent from the year before, according to the Menlo Park, CA-based firm's S-1 filing today for its initial public offering.
Forget Google+. Pinterest is the hot new social network right now. Numerous reports agree that unique visitors to Pinterest are skyrocketing, and that Pinterest is driving more referral traffic than Google+, LinkedIn, Reddit, and YouTube.
Twitter is expanding its rollout of enhanced profile pages to include advertisers with $25,000 or higher in active ad orders on products including promoted tweets and trends. The new pages will begin rolling out February 1.
Twitter has acquired security startup Dasient, which describes itself as an anti-malware vendor for large enterprises in the financial services, media, and online sectors. Its technology will be housed within Twitter's revenue engineering team.
Google today dropped the age requirement from 18 to 13 for teenagers who want to join Google+, bringing Google+ in line with Facebook’s age policy. Bradley Horowitz, Google VP, product management, also announced new features for teen users.
Why Google+? The quality and corresponding engagement around your search engine visibility stands to either noticeably improve or gradually decline. Here are some recommendations on what you to do with your Google+ Pages for businesses and brands.
Google’s announcement that they will allow pseudonyms still requires identity verification. Q. Why is anyone surprised that a certified identity provider needs to verify your identity? A. Because of the Google+ social network indoctrination.
To boost its news management capabilities, Twitter will acquire Summify, a site which allows users to collect and summarize news items into a single visual feed. The service deliver the news feeds as a web page, email message, or mobile application.
Facebook is reportedly planning to launch its initial public offering (IPO) in the third week of May of this year. Facebook's IPO would be the largest from a techn company in recent years, with recent valuations reaching as high as $100 billion.
Looking for a way to spark interest and engage with customers? Pinterest may be your solution. With a bit of creativity and research you’re bound to find a way to use the new platform. Here are a few ways some brands can use Pinterest.
