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Articles on Social

How to execute, optimize, and combine social media marketing with search – news and how-to guides on Facebook, Twitter, Pinterest, LinkedIn, Google+ and more.

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  1. Twitter Cards: A Quick Start Guide

    Twitter cards are one social media marketing tool you can't afford to ignore. By going beyond basic tweets to include videos, pictures, and other information, your business can integarate a transactional message into the conversation.

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  2. 10 Social Media PR Lessons From #OITNB

    With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the noise is a challenge. With a little creativity, any brand can steal some inspiration from shows like "Orange is the New Black".

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  3. Social Media Marketing Gone Wrong

    Social media can be an effective traffic driver when done well, but can truly alienate your customers when done badly, or when perceived to be done badly. Here are some major social media misfires, and how to avoid becoming the next social screw-up.

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  4. Google to Close Orkut Social Netwok

    Google is closing the doors on its social media service, Orkut, to focus on more profitable areas of its business. The tech giant has given users a three-month period to export profile data.

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