SMB Search Marketing

The Internet has helped to level the playing field for small and mid-sized businesses by allowing anyone with some basic skills and patience to create a successful online presence. For SMBs, it's all about getting the most bang for your buck when it comes to web marketing.

Little Biz

Articles from Our Expert Columnists

Carrie
Hill

Taking the Fear Out of Web Analytics for Your Small Business

Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? Jun 23, 2009

Dear Google Analytics...

I'm writing an open letter to the Google Analytics folks on behalf of my small business friends around the Web. We're getting a little frustrated with the product, and the so-called "help" within the platform. Jun 9, 2009

So I Have this Web Site...

Many small business owners think that building a Web site is an end to itself, and that it will simply market itself. They soon find out there's more to it, and that's when the questions begin. May 26, 2009

User Ratings and Reviews: Join the Conversation

Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online.

The Local Advertiser of Today and Tomorrow

Gauging and prioritizing emerging media such as local search is vital to capturing increased business in a cost efficient manner. Meet the local advertiser of today and tomorrow.

Don't Be Afraid of Social Media -- Your Customers Aren't

There are some big blunders brand owners can make when it comes to social networks. The worst thing to do may be to sit back for too long and do nothing.

The 411 on Local Search Data for Business

Is your local search data accurate? Here's how -- and where -- to update your local search listings.

Mobile Search and SMEs: Stay Right Where You Are

Mobile search is set to explode with the entry of the iPhone and its competitors to the market. Is your site ready for mobile search?

Google's Local Business Center and the Webification of SMBs

More providers are wising up to the tactic of offering small businesses a free and easy way to get online, in hopes that they will transition into paid advertisers.