Experts - Search Engine WarGames

Search Engine WarGames explores the conflicts between man and machine: how search engine innovations and technologies change the way marketers and agencies do their jobs. From machine translation to image recognition; bid management technologies to social media search innovations, search engines have changed the way we work and live. Is technology still layered on human intelligence? Or are human elements now layered on technology?

The answers to those two questions will determine the future of search.

Kevin Heisler
Kevin
Heisler

Newspapers Bleed Red Ink: Death by Internet - Jul 1, 2008

More Newspapers Bleed Red Ink: Death by Internet SEARCH ENGINE WARGAMES
Journalists are a dying breed. Newspapers face death by Internet. It's time to rethink journalism as a career choice.

3 CEOs with 3 Strategies for SEO Success - Jun 3, 2008

More 3 CEOs with 3 Strategies for SEO Success SEARCH ENGINE WARGAMES
It's 3 a.m. and your employees are safe and asleep. But Wall Street analysts are calling and they want to know your search engine marketing strategy. Who do you want answering the phone?

WebMD CEO Fights Off Google Health Virus with SEO - May 20, 2008

More WebMD CEO Fights Off Google Health Virus with SEO SEARCH ENGINE WARGAMES
CEOs need to invest in search engine optimization. Perhaps no company knows that better than WebMD.

CEO Tells Wall St. Why He Invests in SEO - May 6, 2008

More CEO Tells Wall St. Why He Invests in SEO SEARCH ENGINE WARGAMES
Not every CEO understands the value of search engine optimization. Here's one who does: Tom Evans, CEO of Bankrate, tells Wall St. analysts why SEO is one key to the company's success.

Reverse Engineering Google: Is Imitation Really the Best Form of Innovation? - Apr 22, 2008

More Reverse Engineering Google: Is Imitation Really the Best Form of Innovation? SEARCH ENGINE WARGAMES
What happens when two Ivory Tower professors spend a day at the Googleplex? "Reverse Engineering Google's Innovation Machine" in the Harvard Business Review recommends CEOs "Imitate to Innovate."


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