SES Chicago - December 7-11, 2009

Experts - SEM 101

Search engine marketing is a complicated topic. We've made it easy to find some SEM basics here in one convenient place. Get pointed in the right direction with a primer on all things search: SEO, PPC, social media, Web analytics and more.

Ron Jones
Ron
Jones

Facebook 101

The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications.  Nov 2, 2009

Internet Law 101, Part 2

Learn the basics about copyrighting your Web site content, Web agreements, privacy policy issues, and domain issues including cybersquatting, typosquatting, hijacking, and transfer fraud.  Oct 26, 2009

Internet Law 101, Part 1

The basics of trademark law and some guidelines on the proper use of testimonials and endorsements.  Oct 19, 2009

Google Wave 101

Check out Google's new real-time platform combining instant messaging, e-mail, document creation, and collaboration.  Oct 12, 2009

International SEO 101, Part 2

One of the challenges with keyword research is to truly identify the language of the customer. With international SEO, this challenge is magnified by localization, different languages, and cultures.  Oct 5, 2009

International SEO 101, Part 1

International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy.  Sep 28, 2009

Mobile Search 101, Part 2

One of the challenges for developing and marketing on mobile devices is being discovered. There are many different ways your site will be found on a mobile device, including shopping search, image search, and video search.  Sep 21, 2009

Mobile Search 101, Part 1

With more mobile applications coming into the market, users are finding more uses for these tools. What do you need to know to consider an advertising strategy to tap into these people on the go?  Sep 14, 2009

Google Analytics 101, Part 2

Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic.  Aug 31, 2009

Google Analytics 101, Part 1

How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free.  Aug 24, 2009
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