Experts - SEM 101

Search engine marketing is a complicated topic. We've made it easy to find some SEM basics here in one convenient place. Get pointed in the right direction with a primer on all things search: SEO, PPC, social media, Web analytics and more.

Ron Jones
Ron
Jones

Blogs and Blogging 101, Part 1

Search engines will reward a site that has quality content with good rankings. For many sites, one of the easiest ways to add that quality content on a consistent basis is by starting a blog.  Jun 29, 2009

Effective PPC Ad Copy 101, Part 2

We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance.  Jun 22, 2009

Effective PPC Ad Copy 101, Part 1

One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you're looking for.  Jun 15, 2009

Video Search 101, Part 2

Last time, we looked at keyword research, tips on video production, and landing pages for video search. Today, we'll look at distribution and keyword placement and tracking/analytics.  Jun 8, 2009

Video Search 101, Part 1

With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices.  Jun 1, 2009

Search Engine Submission 101, Part 2

Search engine submission is not a silver bullet that will instantly launch you into higher rankings. Today, submitting XML Sitemaps is not necessary, but could potentially offer better response time.  May 18, 2009

Search Engine Submission 101, Part 1

This two-part article will look at developing a healthy relationship with search engines so they can become aware of your site and then stay up to date as your site grows.  May 11, 2009

Click Fraud 101

Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe.  May 4, 2009

SEO Tools 101, Part 2

SEO tools won't solve your problems if you have poor content. But they will help identify problem areas you should address.  Apr 27, 2009

SEO Tools 101, Part 1

Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts.  Apr 20, 2009
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