Experts - Searching for Meaning

The online world often begins and ends with search. But how often do you truly find what you’re looking for? Seemingly overnight, search has become a billion dollar industry -- and it’s changing fast. Staying on top of the news and evolutionary and revolutionary changes are no easy task. This weekly column delivers industry oversight, insight, and best practices on SEM, SEO, and everything that touches “The Search.”

Kevin Ryan
Kevin
Ryan

Yahoo's Judgment Day - Jul 2, 2008

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Microsoft was set to save Yahoo from certain death with a solid offer to purchase assets, or so we thought. According to yesterday's shareholder presentation, the deal wasn't such a great idea.

Yahoo's Suicide Pact with Google - Jun 25, 2008

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Who cares if Yahoo outsources its search advertising to Google? You should. On what planet is having only one place to buy anything a good thing for competitive pricing?

Social Networks: We Are All Animals - Jun 18, 2008

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People don't talk anymore. They misinterpret information, fly off the handle, and dehumanize the people around them. To them, people on the receiving on end of communications aren't people at all. A lot of human complications could be reconciled by being forced to experience the tears, smell the anguish, and see the bloody devastation that one has created, live and in person.

Carl Icahn Can't Save Yahoo - Jun 11, 2008

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Last week's public exchange between Icahn and Yahoo management is just the latest round of treating symptoms while ignoring the illness. As is often the case when corporate spats go public, lots of questions remain in the minds of searchers, search marketers, Yahoo shareholders, Microsoft employees, and the general public.

Who Owns the Brand? - Jun 4, 2008

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For a whole lot of really good reasons, brands (particularly those with resellers) maintain an ongoing battle to protect their brands. And in the online world, they want to hold search engines accountable.

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