Experts - Searching for Meaning

The online world often begins and ends with search. But how often do you truly find what you're looking for? Seemingly overnight, search has become a billion dollar industry — and it's changing fast. Staying on top of the news and evolutionary and revolutionary changes are no easy task. This weekly column delivers industry oversight, insight, and best practices on SEM, SEO, and everything that touches "The Search."

Kevin Newcomb
Kevin
Newcomb

Kevin Ryan
Kevin
Ryan

Following the Nofollow Kerfuffle

Matt Cutts says Google changed its handling of nofollow last year, but no one noticed. Can that really be what happened?  Jun 17, 2009

Putting the M Back in SEM

If you wait around long enough, anything will come back in style. Now that the link economy has sprung up, flourished, and begun to recede, marketers are once again paying attention to customer needs.  Jun 11, 2009

Google Changes Course on Nofollow

Google used to advise SEOs that using the nofollow attribute on internal links could help save PageRank for more important pages. Now Matt Cutts has said that's no longer the case.  Jun 3, 2009

Build a Better Cesspool

Traditional media troops are pitted against the burgeoning voice of populace publishing. What's search's role in today's publishing environment?  May 13, 2009

Luxury Brand Survival

Did you ever notice that luxury brands that have been with us since the dawn of time somehow survive economic turmoil? Ever wonder how they do it? Of course, smart search strategies play a role.  May 6, 2009

Fear the Google

Fear is one constant in a world of uncertainties. Why do industry experts, advertisers, and pundits seem to be afraid to say anything negative about Google?  Apr 29, 2009

Do You Track Searcharoundings?

With advances in targeting, we often have some idea of where people are (geographically speaking), but how much time do we spend thinking about the searcher's state of mind? Short answer: we don't.  Apr 15, 2009

Trademark: The Next Generation

Last week's Second Circuit Court ruling in the case of Rescuecom Corp. v. Google turned my head a bit when I first saw it, particularly because of a few notable items we haven't seen before in trademark litigation.  Apr 8, 2009

The Search World's All A-Twitter

Many people don't know what to make of Twitter. What is it? What's the point? It's an undeniable guarantee that when you adopt something new and make it your own, someone will be there to wave a finger to explain that you're doing it wrong.  Apr 1, 2009

Search Goes Global

Extending a search initiative beyond the borders of the United States represents its own unique challenges, not the least of which is that it looks easier than it is.  Mar 26, 2009
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