SES Chicago - December 7-11, 2009

Experts - Organic SEO

Every SEO strategy begins with the basics: search engine friendly site design and architecture, and the fundamentals of keyword research and content development. Take your SEO strategy to the next level by implementing best practices and staying on top of emerging optimization tactics.

Don't Overdo the Tweaking

Time spent constantly changing on-page content is time you aren't link building, doing PR, and social media reference building. Here's how to avoid making this mistake.  

SEO Site Review: Beadsbug.com

Mark offers tips for improving Web sites using basic search engine optimization tactics, including title tags, resolving duplicate content, link building, and much more.  

Getting Started with a New SEO Project

Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money.  

Hand Edits or 'Vince' at Work in Google Search Results?

It's Google's job to rank the most qualified search results for their searchers. But is Google purposefully helping big brands rank higher?  

How to Be Proactive About Reputation Management

Tips for protecting your company's name in the SERPs from people who have something negative to say about your brand.  

Addressing the 'O' in Search Engine Optimization

Tips for improving optimization efforts.  

How Keywords Help Determine Site Architecture

Keyword research can help you create a site that users will love, is easy to use, and is more likely to attract links.  

SEO Horror Stories

Our industry has made so many strides in gaining a more credible reputation. Yet we still suffer from many people and companies who claim to do SEO, but that really don't know anything beyond how to write a title tag.  

How to Chase the Long Tail

Publishers that understand how to leverage the existence of the long tail can reap rich awards for their efforts, but chasing it isn't easy. Can you afford not to chase it?  

Redesigning Your Web Site? Don't Neglect SEO

When a company redesigns their site, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your Web site.  
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Account Manager
Varick Media Management New York, United States

Reporting and Data Analyst
Varick Media Management New York, United States

Director of Marketing Communications
Avery Dennison Brea, United States

Publisher
Confidential Leading Publisher New York, United States


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