SES Chicago - December 7-11, 2009

Experts - Local Mobile Search

With the advent of universal and blended search, ranking well in local search results is even more important, especially for a small business, or a national business with a local presence. And advances in search and mobile technology may mean the time is finally ripe for mobile search to fulfill its long-standing promise of being the next big thing.

The Year of Mobile: Closer Than We Think?

Consumers are increasingly relying on smartphones and other mobile devices to select local businesses and brands. Consider these trends.  

Local and Social: It's all Coming Together

Google and Bing strike deals giving them access to real-time social feeds. What does it mean for the future of local search?  

Consumers Head Online for Local Business Information

A study identifies how consumers use mobile, Google Maps, ratings, reviews, and Internet yellow pages to obtain information about local businesses.  

Mobile Search Discovers a New Path: mobilepeople

The latest mobile search products have elements of push and pull that represent this interplay of local search and discovery. Those that win the land rush currently underway will balance these in the most publisher-, advertiser-, and user-friendly ways.  

Local Search Changing with the Seasons

Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds true for your local search program.  

Location-Based Services: Discovering Old and New Paths

Search has improved content delivery and ad performance over many existing media, due to clearer expression of user intent. But does the mobile device possess capabilities that can make it even more effective?  

Search Engine Wars, the Local Front

Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources.  

Surrounded by Search Engines: A New Kind of Mobile Search

Voice search could have a bright future in mobile, and even evolve beyond the phone itself. An area known as speech controlled Internet devices (SCIDs) transforms the myriad electronics that surround into their own little search engines.  

Mobile Coupons Offer Multiple Benefits

Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today.  

Google Evolutions: Clouds, Waves, and Shiny Metal

Google's Chrome OS is getting quite a bit of hype this week. But this time it may be at least partially deserved, though it's more evolutionary than revolutionary.  
Local Mobile Search Archive More Local Mobile Search Stories

Archive


Newsletter signup
Receive the next edition of Local & Mobile Search delivered to your inbox.
Enter your e-mail here:


Learn more about Newsletters Learn more about Newsletters   Subscribe to RSS Feeds Subscribe to RSS Feeds

Reporting and Data Analyst
Varick Media Management New York, United States

Account Manager
Varick Media Management New York, United States

Director of Marketing Communications
Avery Dennison Brea, United States

Publisher
Confidential Leading Publisher New York, United States


0