Experts - Local Mobile Search
With the advent of universal and blended search, ranking well in local search results is even more important, especially for a small business, or a national business with a local presence. And advances in search and mobile technology may mean the time is finally ripe for mobile search to fulfill its long-standing promise of being the next big thing.
Consumers are increasingly relying on smartphones and other mobile devices to select local businesses and brands. Consider these trends.
Nov 13, 2009
Google and Bing strike deals giving them access to real-time social feeds. What does it mean for the future of local search?
Oct 30, 2009
A study identifies how consumers use mobile, Google Maps, ratings, reviews, and Internet yellow pages to obtain information about local businesses.
Oct 16, 2009
The latest mobile search products have elements of push and pull that represent this interplay of local search and discovery. Those that win the land rush currently underway will balance these in the most publisher-, advertiser-, and user-friendly ways.
Oct 2, 2009
Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds true for your local search program.
Sep 18, 2009
Search has improved content delivery and ad performance over many existing media, due to clearer expression of user intent. But does the mobile device possess capabilities that can make it even more effective?
Sep 4, 2009
Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources.
Aug 21, 2009
Voice search could have a bright future in mobile, and even evolve beyond the phone itself. An area known as speech controlled Internet devices (SCIDs) transforms the myriad electronics that surround into their own little search engines.
Aug 7, 2009
Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today.
Jul 24, 2009
Google's Chrome OS is getting quite a bit of hype this week. But this time it may be at least partially deserved, though it's more evolutionary than revolutionary.
Jul 10, 2009
More Local Mobile Search Stories
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