SES Chicago - December 7-11, 2009

Experts - Local Mobile Search

With the advent of universal and blended search, ranking well in local search results is even more important, especially for a small business, or a national business with a local presence. And advances in search and mobile technology may mean the time is finally ripe for mobile search to fulfill its long-standing promise of being the next big thing.

Local and Social: It's all Coming Together

Google and Bing strike deals giving them access to real-time social feeds. What does it mean for the future of local search?  

Consumers Head Online for Local Business Information

A study identifies how consumers use mobile, Google Maps, ratings, reviews, and Internet yellow pages to obtain information about local businesses.  

Mobile Search Discovers a New Path: mobilepeople

The latest mobile search products have elements of push and pull that represent this interplay of local search and discovery. Those that win the land rush currently underway will balance these in the most publisher-, advertiser-, and user-friendly ways.  

Local Search Changing with the Seasons

Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds true for your local search program.  

Location-Based Services: Discovering Old and New Paths

Search has improved content delivery and ad performance over many existing media, due to clearer expression of user intent. But does the mobile device possess capabilities that can make it even more effective?  

Search Engine Wars, the Local Front

Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources.  

Surrounded by Search Engines: A New Kind of Mobile Search

Voice search could have a bright future in mobile, and even evolve beyond the phone itself. An area known as speech controlled Internet devices (SCIDs) transforms the myriad electronics that surround into their own little search engines.  

Mobile Coupons Offer Multiple Benefits

Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today.  

Google Evolutions: Clouds, Waves, and Shiny Metal

Google's Chrome OS is getting quite a bit of hype this week. But this time it may be at least partially deserved, though it's more evolutionary than revolutionary.  

Bing -- Early Estimations in Local Search

It's way too early to say Bing is a success, but initial trials are favorable. Where Bing could shine is in local search, a relatively untapped revenue source and a fragmented marketplace.  
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Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States


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