SES Chicago - December 7-11, 2009

Experts - In-House

Coping with the daily struggles in-house marketers face, such as building the in-house team, division of labor and resources, managing expectations, and dealing external factors. Fight fair, be prepared; tips for winning battles with upper management, bean counters, and IT.

Playing Dirty With PPC

Pay-per-click is a competitive process, so Rob Kerry gives in-house SEMs a few black hat PPC tricks.  

Don't Be An SEO Alien

Rob Kerry has some practical advice for in-house SEOs, and it doesn't have to do with following Best Practices.  

Look After Your Brand and Your Brand Will Look After You

An in-house SEO's work doesn't stop with optimizing page elements. Rob Kerry tells you how to put out fires before they spread by defending your brand.  
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Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States


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