Experts - Content Advertising

Content advertising in Google AdWords and other ad networks can be a powerful online advertising strategy. It can also bleed ad dollars and drag down campaign results. Learn key differences between search and contextual campaigns. Content advertising that's as profitable and successful as search? We'll show you how.

David Szetela
David
Szetela

Hot, Tiny Ads: Banner Ads for Mobile Screens - Jun 23, 2008

More Hot, Tiny Ads: Banner Ads for Mobile Screens CONTENT ADVERTISING
Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact.

Google Mobile Advertising on the Content Network - Jun 16, 2008

More Google Mobile Advertising on the Content Network CONTENT ADVERTISING
Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. And it won't require mobile Web site design, because clicks on the ad will be directed to a Google-supplied mobile-friendly page describing your business.

Google Mobile Advertising: Start Now! - Jun 9, 2008

More Google Mobile Advertising: Start Now! CONTENT ADVERTISING
Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns.

Google Mobile Advertising: It's Time to Start - Jun 2, 2008

More Google Mobile Advertising: It's Time to Start CONTENT ADVERTISING
Now that you've mastered "traditional" content advertising, it's time to take on the category that Google says will deliver revenue that dwarfs search advertising: mobile.

Placement-Targeted Campaigns: Taming the Beast - May 19, 2008

More Placement-Targeted Campaigns: Taming the Beast CONTENT ADVERTISING
Having trouble with Google AdWords placement-targeted campaigns? Learn the secrets of getting those stalled campaigns off the ground, churning out conversions like the best search campaigns.


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