SES Chicago - December 7-11, 2009

Experts - Content Advertising

Content advertising in Google AdWords and other ad networks can be a powerful online advertising strategy. It can also bleed ad dollars and drag down campaign results. Learn key differences between search and contextual campaigns. Content advertising that's as profitable and successful as search? We'll show you how.

Hot, Tiny Ads: Banner Ads for Mobile Screens

Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact.  

Google Mobile Advertising on the Content Network

Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. And it won't require mobile Web site design, because clicks on the ad will be directed to a Google-supplied mobile-friendly page describing your business.  

Google Mobile Advertising: Start Now!

Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns.  
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Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States


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