Experts - Business Of Search

How to build a search engine marketing company from the ground up. PPC and SEO tactics change; winning business strategies remain the same.

Fionn Downhill
Fionn
Downhill

Agency Leadership -- Imparting Your Vision - Jun 13, 2008

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Your search marketing journey may have begun with an interest and knowledge of search engines. If the entrepreneurial spirit was strong enough, your workload increased, and you decided to hire an individual or a team to help you. Now you're a business owner, and a whole host of challenges awaits. You're no longer a search marketer -- you're a leader!

Training Your Search Marketing Employees - Part 2 - May 16, 2008

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Advanced practitioners come to my agency with the skills in place to help grow my business. That's why I hire them. Because they're skilled in relation to their job, my priority is to train them to flourish in my agency.

Training Your Search Marketing Employees - Part 1 - May 2, 2008

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Your employees are the most important asset of your business. Once you've found and hired new employees, it's time to train them.

Recruiting the Right People for Your SEM - Part 2 - Apr 18, 2008

More Recruiting the Right People for Your SEM - Part 2 BUSINESS OF SEARCH
Life is too short to be stuck in the wrong job. As a search engine marketing agency owner, business is too competitive to be stuck with the wrong employee. Here's how to hire the right SEO or SEM staff.

Recruiting the Right People for Your SEM Business - Part 1 - Apr 4, 2008

More Recruiting the Right People for Your SEM Business - Part 1 BUSINESS OF SEARCH
If you've been a one-man operation until now, hiring your first employee is a major milestone. However, making the wrong choice can seriously impact your business.


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