Experts - Brand Equity

Large enterprises calculate brand equity through search engine results. Search behavior measures customer trust. A how-to guide on increasing brand value, customer trust, and profits.

Erik
Qualman

Facebook & MySpace Connect: Good Idea or Social Media Catastrophe? - May 15, 2008

More Facebook & MySpace Connect: Good Idea or Social Media Catastrophe?

BRAND EQUITY
Both MySpace Data Availability and Facebook Connect will soon let users' personal information follow them as they traverse the Web. Besides the implications for personal and business transparency, it looks like Google should worry about social media stealing some of its market share.

Social Media = Society's Watchdog - May 1, 2008

BRAND EQUITY
Are social networks so powerful to cause an adjustment in personal and corporate behavior on a macro level? You bet your camera phone they are. For companies and individuals, it's necessary to live your life as if everyone is watching...since they probably are.

Don't Play Lifeguard in the Social Community Pool - Apr 17, 2008

More Don't Play Lifeguard in the Social Community Pool

BRAND EQUITY
Big brands need to get smart on social networks. MySpace and Facebook create Web 2.0 branding opportunities. Don't be the David Hasselhoff of your company's social media strategy.

Don't Be Afraid of Social Media -- Your Customers Aren't - Apr 3, 2008

More Don't Be Afraid of Social Media -- Your Customers Aren't

BRAND EQUITY
There are some big blunders brand owners can make when it comes to social networks. The worst thing to do may be to sit back for too long and do nothing.