Experts - By the Numbers

A hands-on approach to measuring success and improving ROI. Learn to sift through mounds of data and draw meaningful conclusions, spot red flags, and pinpoint new opportunities for growth. Spotlight is on analytics packages, tools, and case studies to evaluate traffic, conversion metrics, ROI and cost per acquisition figures.

Eric Enge
Eric
Enge
Tim Ash
Tim
Ash

Coding Problems: How to Avoid Getting Flagged by Search Engines - Jul 2, 2008

More Coding Problems: How to Avoid Getting Flagged by Search Engines BY THE NUMBERS
Some common SEO and Web development practices can be used quite legitimately, yet still could look like spam to search engines. The key is to use these techniques for legitimate reasons, use them in moderation, and in ways commonly found on the Web.

Uncovering Site Problems for Landing Page Optimization, Part 2 - Jun 25, 2008

More Uncovering Site Problems for Landing Page Optimization, Part 2 BY THE NUMBERS
Web analytics on your Web site can help you uncover and prioritize potential site problems. Some additional techniques to discover conversion issues on your landing pages include mining onsite search, or conducting usability testing, focus groups, and surveys.

4 SEO Tips for Higher Search Rankings - Jun 18, 2008

More 4 SEO Tips for Higher Search Rankings BY THE NUMBERS
Search engine optimization is tough, and the rules for ranking vary from site to site. Authority, domain age, penalty factors, and freshness all play an important role in your Web site's ranking. Is your site ready for greatness?

Uncovering Site Problems for Landing Page Optimization, Part 1 - Jun 11, 2008

More Uncovering Site Problems for Landing Page Optimization, Part 1 BY THE NUMBERS
How do you find problems with your landing page hidden in your test results? Instead of waiting only for good news, filter it out instead. Accentuate the negative. Focus on problems and things that are askew.

Measuring the Impact of Multichannel Marketing - Jun 4, 2008

More Measuring the Impact of Multichannel Marketing BY THE NUMBERS
In many cases, search is the first step in the customer buying process, when they're in research mode. But, at other times, search comes into play in response to an offline campaign. Web analytics tools can be one powerful component in measuring the impact and effectiveness of an offline marketing campaign.

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