Archive for Gregg Stewart

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The Year of Mobile: Closer Than We Think?
Consumers are increasingly relying on smartphones and other mobile devices to select local businesses and brands. Consider these trends. Nov 13, 2009
Consumers Head Online for Local Business Information
A study identifies how consumers use mobile, Google Maps, ratings, reviews, and Internet yellow pages to obtain information about local businesses. Oct 16, 2009
Local Search Changing with the Seasons
Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds true for your local search program. Sep 18, 2009
Search Engine Wars, the Local Front
Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources. Aug 21, 2009
Mobile Coupons Offer Multiple Benefits
Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today. Jul 24, 2009
Bing -- Early Estimations in Local Search
It's way too early to say Bing is a success, but initial trials are favorable. Where Bing could shine is in local search, a relatively untapped revenue source and a fragmented marketplace. Jun 26, 2009
Ranking in Local Listings
Why are local listings important? It's all about consumer usage. With so many consumers seeking local listing information, it's vital that advertisers with local entities proactively manage and improve their listings' accuracy to help gain favorable positions. May 29, 2009
Should Local Marketers Get Twitterpated?
The Twitter phenomenon is exploding, so is it time for local marketers to embrace Twitter? Like most new/emerging platforms, it depends on your business category. May 1, 2009
Improve Lead Conversions with Speed and Quality
Today's economic environment forces all of us to do more with the same or less. The way to get more sales out of lead-gen efforts is by increasing the conversion rate with fast and thorough follow-up. Apr 3, 2009
Integration in a Decentralized World
As a VP of advertising or CMO, where do you start and end your exploration for communication integration and efficiency? Let's start with the basics and move toward the complex to address the questions. Mar 6, 2009
Local Search Tactics for Tough Economic Times
What tactics and best practices can improve our local search campaigns in these challenging times? Local search marketing efforts focus around ensuring you're the one chosen when the question of "where to buy" arises. Feb 6, 2009
Lies, Damned Lies, and Statistics
Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story. Jan 9, 2009
User Ratings and Reviews: Join the Conversation
Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online. Dec 12, 2008
Offline and Online Conversions Tracking: Increase Your ROI
The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions -- both online and offline -- can be tricky, but it is an important part of any online marketing program, especially for businesses with a local presence. Nov 14, 2008
Making the Most of Your Local Search Marketing Dollars
Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these questions: they assume there's one or only a few sources for all local sales leads. The question isn't "either/or," it's about how much of each. Oct 17, 2008
Getting to Know Local SEO
Local SEO is a must for businesses that sell products locally to a specified geographical area. The channels consumers are using to search are changing. Is your marketing strategy adapting? Sep 19, 2008
6 Tips for Aligning Your National, Local SEM Efforts
The volume of local searches continues growing, which means national-level search advertisers must develop strategic plans for incorporating local search into their national search programs. The benefit: lower cost leads with higher conversation rates. Aug 22, 2008
The Local Advertiser of Today and Tomorrow
Gauging and prioritizing emerging media such as local search is vital to capturing increased business in a cost efficient manner. Meet the local advertiser of today and tomorrow. Jul 25, 2008
Creative Messaging in a Direct Response World
Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and online media? Branding and direct response messaging can co-exist online, and local business profile pages are a good place to meld writing techniques for both. Jun 27, 2008
Winning the Local Search Battle - Part 2
Want to enjoy lower cost-per-sale and offer a better user experience? A highly customized, localized marketing approach is vital to your keyword strategies. Jun 6, 2008