Archive: Search Advertising
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Balancing Efficiency and Volume in Paid Search - Jul 1, 2009
Effective PPC Ad Copy 101, Part 1 - Jun 15, 2009
Are Competitors Clicking on Your PPC Ads? - Jun 8, 2009
Click Fraud 101 - May 4, 2009
Setting up PPC Campaigns 101, Part 1 - Mar 16, 2009
What's a Yahoo Advertiser to Do? - Jan 29, 2009
Search Ad Quality Score 101, Part 1 - Jan 5, 2009
Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy - Jul 25, 2008
Hot, Tiny Ads: Banner Ads for Mobile Screens - Jun 23, 2008
Google Mobile Advertising on the Content Network - Jun 16, 2008
Google Mobile Advertising: Start Now! - Jun 9, 2008
Google Mobile Advertising: It's Time to Start - Jun 2, 2008
Placement-Targeted Campaigns: Taming the Beast - May 19, 2008
Google AdWords Editor a Great Tool for Content -- and for Yahoo/Microsoft! - May 12, 2008
Want to Double Conversions in One Month? Split Those Ad Groups - May 5, 2008
Killer Site Targeting: PPC Content Scrape & Bake Tools - Apr 28, 2008
The Google Content Ad Fraud Lawsuit: Just the Facts, Ma'am - Apr 24, 2008
B2B Advertising Brilliance: Word Frequency Techniques for Killer PPC Campaigns - Apr 21, 2008
Content Ad Campaign Keyword Strategy Revisited - Part 2 - Apr 14, 2008
SEM Tools of the Experts - Apr 11, 2008
A Look at Demographic Bidding for AdWords - Apr 7, 2008
The Shifting Power of Words - Apr 1, 2008
Content Ad Campaign Keyword Strategy Revisited - Mar 31, 2008
Non-Text Contextual Ads: Quality Score and Bidding Strategy - Mar 24, 2008
Tips for Google Site and Category Exclusion Tool - Mar 17, 2008
Every Picture Tells a Story: Non-text Contextual Ads - Mar 10, 2008
Contextual Advertising Best Practices: Banners and Video Ads - Mar 3, 2008
Google AdWords Contextual Advertising Mystery Solved - Feb 25, 2008
Fortune Tellers and Paid Bid Management - Feb 14, 2008
Google AdWords Targeting: Expect More, Pay Less - Feb 11, 2008
Microsoft-Yahoo: Search Marketing Trends That Matter - Feb 4, 2008
Contextual Advertising: How to Target Sites in AdSense - Feb 4, 2008
Inside AdWords and Contextual Advertising: The Tipping Point - Jan 28, 2008
PPC 101 Writing Successful Creatives - Jan 25, 2008
How To Use Google Site Exclusion Tool to Increase ROI - Jan 14, 2008
Google AdWords 101: Landing Pages - Jan 11, 2008
Increase ROI: Google Performance Placement Reports - Jan 7, 2008
Google AdWords 101 - Jan 4, 2008
Search Marketing Skills: Tips, No Tricks - Dec 17, 2007
B2B Marketing, Road Rules for Content Advertising - Dec 17, 2007
Search Engines, Silos, SES Solutions - Dec 10, 2007
Content Advertising Best Practices in Action - Dec 10, 2007
SEM Mentors: The Apprentice - Dec 3, 2007
Microsoft Adds More Tools for Search Marketers - Dec 3, 2007
How Google, Yahoo Content Ad Matching Really Works - Dec 3, 2007
Knowledge Gap: CEOs, CMOs, VPs and SEM - Nov 26, 2007
The Five Commandments of Content Advertising - Nov 26, 2007
Search Marketing Staffing Crisis - Nov 19, 2007
Content Advertising Explained - Part 3 - Nov 19, 2007
The Future of Search: Strategy, Execution, Evolution - Nov 12, 2007
Content Advertising Explained - Part 2 - Nov 12, 2007
Content Advertising Explained - Nov 5, 2007
Searches in Vegas, Stay in Vegas - Nov 5, 2007
Search and Brand Authenticity - Oct 29, 2007
Inside Google Zeitgeist: Google's Annual Partner Summit - Oct 22, 2007
Trademark Law – What Search Marketers Should Know, Part 2 - Oct 18, 2007
Trademark Law – What Search Marketers Should Know, Part 1 - Oct 17, 2007
The Real Impact of Blended Search - Oct 17, 2007
SEO SEM Budgets: Define Success Beyond Direct Response - Oct 15, 2007
Getting a Jump on the Business Intelligence Imperative - Oct 8, 2007
Search and the Law: Attorney Deborah Wilcox - Oct 4, 2007
Search and the Law: Attorney Clarke Douglas Walton - Oct 3, 2007
Breaking Down Silos: Specialization With Integration - Oct 1, 2007
Branding Steers Search Beyond Direct Response - Sep 24, 2007
Search Marketers Stock in Trade? Not Trading Stocks. - Sep 17, 2007
Everything You Assumed About Search Is About to Change - Sep 10, 2007
Tips for Being a Great PPC Client - Aug 27, 2007
Can PPC Listings Affect Organic Rankings? - Aug 22, 2007
The Long Tail Is Dead -- Long Live the Long Tail - Aug 20, 2007
Google's Local Search Land Grab - Aug 13, 2007
Microsoft adCenter Could Win the Search Battle - Aug 6, 2007
PR Pros Make Great Search Marketers - Jul 30, 2007
Do You Really Need to Overhaul Your Landing Pages? - Jul 23, 2007
Boosting CTRs in a Search Fragmenting World - Jul 16, 2007
The Beginning of the Fragmentation of Search - Jul 9, 2007
Zen and the Art of Paid Search Maintenance - Jul 2, 2007
Coordinating Search with External Media: Can Less Be More? - Jun 26, 2007
Can Google Analytics Be Evil? - Jun 25, 2007
The Five Characteristics of Highly Effective PPC Specialists - Jun 18, 2007
Priming Your Quality Score to Boost Campaign Results - Jun 13, 2007
Are Bid Management Tools Dead? - Jun 12, 2007
Five Tips for Hiring a Paid Search Agency - Jun 11, 2007
Making the Case for Portfolio Based Bid Management Tools - Jun 6, 2007
Setting Campaign Goals and Metrics for Success - Jun 4, 2007
In the Mix: Search in the Overall Marketing Mix - May 31, 2007
Ego Bidding Gone Wild - May 21, 2007
- May 14, 2007
Microsoft AdCenter: Hear My Plea - May 7, 2007
The Google World is Growing: Should Advertisers Be Scared? - Apr 30, 2007
Paid Search, Trademark Legalities and Liability -- Oh My! - Apr 23, 2007
Google, Yahoo Speaking More Freely on Click Fraud - Apr 18, 2007
One Disgruntled Consumer, One Effective Solution - Apr 16, 2007
A Week in the Life of a Paid Search Marketer - Apr 9, 2007
Desperately Seeking Stats to Prove the Value of Branded Keywords - Apr 2, 2007
Yahoo Steps Up Click Fraud Efforts - Mar 22, 2007
The State of Paid Search in the U.K. - Mar 8, 2007
Early Returns Encouraging for Panama - Mar 7, 2007
Google Offers More Click Fraud Data - Mar 1, 2007
Microsoft Shows Off AdCenter - Jan 23, 2007
It's Time to See What's In the PPC Sausage - Jan 4, 2007
Account Manager
Varick Media Management New York, United States
Publisher
Confidential Leading Publisher New York, United States
