SEM stats: 20+ of the most interesting from this week
Welcome to our weekly round-up of statistics from the world of search and slightly beyond.
Welcome to our weekly round-up of statistics from the world of search and slightly beyond.
Welcome to our weekly round-up of statistics from the world of search and slightly beyond.
I believe last week I mentioned rather pessimistically that I may struggle to top 10 stats a week. I’m happy to say that I was wrong. Here are more than 20 of the little rascals…
Google has revealed a bumper load of holiday shopping stats, including:
Rather than relying on day-long shopping marathons during Black Friday weekend, shoppers are now turning to their mobile phones throughout the day, all season long. More than half (54%) of holiday shoppers say that they plan to shop on their smartphones in spare moments throughout the day.
Last year, Google saw steady consumer shopping interest all season long, with fewer pronounced spikes on traditional shopping days.
While shoppers now spend 7% less time in each mobile session, smartphone’s share of online shopping purchases has gone up 64% over the last year, and 30% of all online shopping purchases now happen on mobile phones.
The research also found that 61% of shoppers will have already started researching their purchases before Thanksgiving weekend, up 17% from last year.
Shopping-related searches on mobile have grown more than 120% year over year and are fast approaching those on desktop.
More than half (52%) of shoppers plan to use a smartphone for holiday shopping this year before they visit a store, and a huge 82% of smartphone users will consult their phone while in a store. This is an increase of 37% from last year.
According a new report from Criterio, four in 10 transactions now involve multiple devices.
Cross-device purchasers are 20% more likely to complete the transaction on their mobile device than the average user.
Merkle|RKG have released a Q3 2015 Digital Marketing Report covering the biggest names in search. Let’s break it down company by company…
Yahoo Gemini
Bing
Other juicy search stats from the research
These are filed under miscellaneous.
eMarketer estimates that this year, advertisers in Russia will spend $430m on mobile internet ads, or 19% of all digital ad spending.
Mobile will quickly come to account for even more of the digital market, and by 2019 most digital ad spending will occur on mobile channels.
For the first time, smartphone penetration in Germany overtook that of laptops according to Deloitte.
75% of internet users said they had access to an advanced handset in their household, compared with 72% who had a laptop. Tablets ranked third, with 45% of respondents saying they had one at home.
That’s your lot for this week. Now go take an extended lunch break. Just say that I said it was okay.