Google Search Engine Market Share Nears 68%

Google Bing YahooGoogle holds a staggering 67.6 percent of the U.S. search engine market share (tying their own record, which was set in January of this year), according to the latest search engine market share figures for April, released by comScore. Bing remained a distant second with 18.7 percent.

Google started 2014 by setting a new U.S. search market share record of 67.6 percent, before dipping slightly to 67.5 percent in February and March. Last April, Google led all search engines with 66.5 percent market share.

Meanwhile, Bing continued to grow at Yahoo's expense.

Bing is strongly holding onto second place with 18.7 percent of search queries, up from 18.6 percent in March. However, this is a significant increase from April 2013 when Bing only held 17.3 percent of the market share.

In third place was Yahoo with 10 percent of search queries, a drop from 10.1 percent in March. Based on the data, Yahoo is quickly slipping and could be in single digits soon; they are down from 12 percent in April 2013.

Ask accounted for 2.4 percent of searches in April (down from 2.5 percent in March) and is showing a steady decrease year-over-year. They dropped from 2.7 percent in April 2013 to 2.4 percent in April 2014.

Bringing up the rear in April was AOL with only 1.3 percent of search queries, which is unchanged since March. In April 2013, AOL was in a little bit better shape with 1.5 percent of the market share.

Don’t forget, these rankings only take into consideration desktop searches. Mobile search numbers aren't included in comScore's figures.

When it comes to "Powered By" reporting in April, 69 percent carried organic search results from Google (up from 68.5 percent a year ago) and Bing powered 26.6 percent (down from 26.9 percent a year ago).

Of the 18.6 billion searches conducted in April 2014, Google ranked first with 12.6 billion searches, followed by Bing with 3.5 billion, Yahoo with 1.9 billion, Ask with 445 million, and AOL with 243 million.

About the author

Ashley Zeckman is the Director of Marketing for Benovate, a Minneapolis based health management company. She is responsible for the digital marketing strategy for the organization which includes search engine optimization, social media, and content marketing. She also provides guidance on communications best practices and on the communications support available for each client's unique business needs and budget.

Prior to joining Benovate, Ashley was a Communications Manager for RedBrick Health. Ashley also held the position of Marketing Manager for TopRank Online Marketing, a digital marketing agency. Her areas of expertise include communications, client relations, integrated marketing, online marketing, marketing strategy, content marketing, SEO, digital PR, blogging, B2B and B2C marketing, customer segmentation, and social media strategy.